AI-generated summary
beta
This job is about being a Performance Marketing Specialist who boosts Facebook sales through clever ad strategies and effective content. You might like this job because it combines creativity with data analysis to drive real business growth!
RM 4000 - RM 7000
sunway velocity, Kuala Lumpur
Full-Time
few hours ago
Job Description
Role Objective
Drive and scale Facebook revenue through strategic content planning, paid ads optimisation, and full-funnel performance improvement. This role focuses on execution excellence and performance growth, working closely with the Growth Lead.
Key Responsibilities
1️. Strategy & Planning
- Develop monthly FB revenue growth strategy
- Align content themes with campaign objectives
- Plan bundle positioning & promotional angles
- Allocate ad budget based on ROAS & performance data
2. Paid Ads Ownership
- Manage Meta Ads (Conversion & Message objectives)
- Optimise targeting, creative, placements & budget scaling
- Implement retargeting and funnel segmentation
- Monitor ROAS, CPA, CTR, CPM and take action quickly
- Scale winners, cut underperformers decisively
3. Content & Creative Direction
- Oversee FB content calendar aligned to performance goals
- Guide hook angles (problem-solution, bundle push, urgency)
- Brief designer/video team based on campaign strategy
- Ensure content drives enquiries and conversion
4. Funnel & Revenue Optimisation
- Improve enquiry-to-order conversion rate
- Work closely with sales closer to refine scripts
- Analyse drop-off points and suggest improvements
- Increase AOV through bundle positioning
5. Reporting & Analysis
- Present weekly performance reports
- Provide scaling recommendations
- Forecast revenue based on ad spend
Key Performance Indicators (KPIs)
- Facebook Revenue Growth
- ROAS performance target
- Improvement in enquiry-to-order conversion rate
- Cost per enquiry control
- Average Order Value (AOV) improvement
Job Requirements
- 3–5 years experience in Performance Marketing (Meta Ads required).
- It requires understanding Mandarin
- Experience managing and scaling Meta Ads campaigns with measurable revenue performance.
- Strong understanding of conversion funnels and attribution.
- Experience in eCommerce / D2C brands preferred.
- Able to analyse performance data and make optimisation decisions independently.
- Strong copywriting sense for performance-focused ads.
- Familiar with retargeting, segmentation and scaling strategies.
- Results-driven, analytical and performance-oriented mindset.
Skills
Company Benefits
🚆 Direct Access to MRT
Our office is conveniently located near the MRT, making daily commuting easier and less stressful.
🏥 Hospital Next Door
There’s a hospital right next to our office — just in case. Your health matters to us
🎵 Music-Friendly Environment
We provide background music at work. Whether you're in a good mood or a bad one, music is always welcome. Of course, headphones are highly encouraged
💬 Honest & Practical Culture
No over-promising. We focus on doing the work, learning along the way, and improving continuously.
📈 Real Business Exposure
We provide background music at work. Whether you're in a good mood or a bad one, music is always welcome
Team Building
We organise various activities every month either outdoor or indoor to create develop a closer relationship among team members.
Additional Info
Company Activity
Last active - few hours ago
Experience Level
1 - 3 Years of Experience
Career Level
Senior Executive
Job Specialisation
Company Profile
