Job Description

Lead Generation & Business Outreach

• Connect brands that could benefit from Xiaohongshu marketing and advertising with our solutions.
• Research potential clients, industries, competitors, and their presence on Xiaohongshu.
• Maintain accurate prospect and lead information in the company’s CRM/database.
• Draft and follow up emails, LinkedIn messages, WhatsApp messages, and other outreach to prospective clients.
• Follow up with potential clients and assist in converting enquiries into business opportunities.
• Introduce relevant Xiaohongshu marketing solutions, including account management, content marketing, KOL/KOC campaigns, seeding, and advertising.
• Track lead generation activities, follow-ups, and sales pipeline progress.
• Work closely with the content and social team to ensure proposed Xiaohongshu strategies align with clients' objectives.

Job Requirements

Requirements

• Minimum of 3 months of internship experience with us.
• Currently pursuing a Diploma or Degree in Business, Marketing, Mass Communication, Digital Marketing, Sales, or related fields.
• Strong interest in Xiaohongshu (小红书) would be a bonus.
• Proficiency in Mandarin is highly preferred.
• Comfortable communicating with potential clients through email, messages, calls, and meetings.
• Proactive, organised, and comfortable working with sales targets and follow-ups.
• Basic knowledge of Microsoft Office / Google Workspace; experience with CRM tools is an advantage.
• No prior sales experience required — training and guidance will be provided.

Skills