Job Description

We are looking for a motivated Marketing Intern to join our growing team. This role offers hands-on experience in supporting the management of key brand accounts and assisting in high-level influencer marketing campaigns. You will work closely with senior team members to shape campaign strategies and ensure smooth project execution across platforms like TikTok, Instagram, and Rednote (XHS).

Key Responsibilities

1. Influencer Management & Coordination

• Sourcing & Shortlisting: Assist in identifying and shortlisting suitable KOLs/KOCs across different platforms that align with brand objectives.
• Active Communication: Communicate and coordinate directly with influencers to ensure seamless campaign execution.
• Compliance & Deadlines: Ensure influencers strictly follow campaign requirements and meet all submission deadlines.
• Timeline Tracking: Support the team in campaign timeline tracking and consistent follow-up on content submissions.

1. Campaign Strategy & Briefing

• Brief Preparation: Prepare professional influencer briefs, posting guidelines, and content requirements.
• Strategy Support: Contribute ideas for campaign strategies across XHS, Instagram, TikTok, and Meta.
• O2O Support: Assist in online-to-offline (O2O) marketing initiatives when required.

1. Monitoring & Reporting

• Performance Monitoring: Monitor content performance, including key metrics such as reach, engagement, and impressions.
• Data Compilation: Support campaign reporting by compiling data and performance insights for internal and client review.
• Continuous Optimization: Support data collection to help provide recommendations for future campaign optimization.

Job Requirements

• Education: Currently pursuing a degree in Marketing, Mass Communications, Journalism, or a related field.
• Platform Knowledge: Familiarity with social media ecosystems, especially XHS (Rednote), Instagram, and TikTok.
• Communication: Fluent in English; Mandarin proficiency is a strong advantage for coordinating with XHS-focused influencers and cross-border campaigns.
• Detail-Oriented: Highly organized with the ability to manage multiple tasks and strict deadlines.
• Mindset: A proactive "Can-Do" attitude and a strong desire to learn the business side of marketing.

Skills