Job Description

About the Role

We are looking for a dynamic Account Strategist to join our growing team. This role will focus on managing key brand accounts, driving impactful marketing pitches, and leading influencer marketing campaigns. The ideal candidate is passionate about digital marketing, has strong client management skills, and stays ahead of trends across all major social platforms particularly Xiaohongshu (XHS).

As the bridge between clients and internal teams, you will play a critical role in shaping campaign strategies, building long-term client relationships, and ensuring successful execution of projects.

Key Responsibilities

• Client & Account Management
• Serve as the main point of contact for key accounts, ensuring strong and trusted client relationships.
• Understand client goals, brand identity, and market positioning to develop tailored marketing strategies.
• Lead and participate in marketing pitches, preparing compelling proposals and presentations.

Influencer Marketing

• Identify, source, and negotiate with influencers/KOLs across various tiers (celebrities, niche experts, KOLs, KOCs).
• Strategize and oversee influencer campaigns to meet KPI requirements and deliver measurable results.
• Coordinate content briefing, communication, and timelines to ensure smooth execution.

Social Media Strategy & Execution

• Develop and optimize campaign strategies across platforms such as XHS, Instagram, TikTok, and Meta.
• Stay updated on the latest platform trends, features, and best practices to recommend innovative solutions.
• Support brands in O2O (online-to-offline) and cross-border marketing strategies when required.

Reporting & Analysis

• Monitor campaign performance and provide detailed reporting with insights and recommendations.
• Use data-driven analysis to optimize ongoing campaigns and future proposals.

Job Requirements

Requirements

• Proven experience (1 - 2 years) in project management, digital marketing, or influencer marketing.
• Fresh grads are welcome. 
• Strong knowledge of social media platforms, especially XHS, Instagram, TikTok, and Meta.
• Good communication, presentation, and negotiation skills.
• Strong team player with the ability to collaborate effectively and support teammates.
• Self-motivated and able to work independently with minimal supervision.
• Eager to continuously learn and adapt, with a strong interest in acquiring new skills, knowledge, and information.
• Organized, detail-oriented, and able to manage multiple tasks and deadlines.
• Analytical mindset with basic knowledge of reporting and performance tracking.
• Fluent in English (Mandarin proficiency is an advantage for XHS and cross-border campaigns)

Skills