Job Description

We are looking for an enthusiastic and detail-oriented Social Media Executive to join our growing team. This role is client-focused, where you’ll be responsible for ideating, creating, and managing content that drives engagement and results. You will handle end-to-end content production, from brainstorming ideas to shooting and editing videos, tracking performance, and optimizing content for better outcomes.

If you’ve got experience (or you’re a fresh grad with a killer content portfolio), know your way around CapCut, and aren’t afraid to step out of your comfort zone, we want you!

Key Responsibilities:

Content Creation & Execution:

• Be on camera to explain client product USPs—must be comfortable speaking in videos.
• Plan, film, and edit TikTok videos with strong visual appeal.
• Look for and book external talents when needed for shoots.
• Ensure video content aligns with brand requirements and current TikTok trends.

Production & Logistics:

• Coordinate and book shooting locations as needed.
• Travel to on-site shooting locations—having your own transportation is a must.
• Handle basic shooting equipment setup, moving props, and ensuring a smooth production process (requires physical stamina).

Strategy & Optimization:

• Research and propose creative TikTok content ideas.
• Stay updated with TikTok trends and audience behavior to create timely and relevant content that resonates with the target audience.
• Monitor performance metrics and suggest content optimizations.
• Engage with audiences through comments, duets, and stitch content.

Content Management & Performance Tracking

• Ensure consistent posting schedules across platforms based on the content calendar.
• Keep track of key performance metrics (engagement, reach, views) and make data-driven recommendations to improve content strategy.
• Prepare a monthly performance report with detailed insights and next steps for improvement.

Running Ads & Boosting Content

• Set up and manage ads for posted content, ensuring budget and targeting align with client goals.
• Monitor ad performance, adjust as necessary, and report on results.

Client Communication & Feedback

• Regularly update clients on content progress and performance.
• Incorporate feedback to continuously improve content quality and engagement.
  

Job Requirements

Requirements:

• Proven experience in content creation, especially video production and editing.
• Proficiency in editing software (Adobe Premiere Pro, Final Cut Pro, CapCut, or similar tools).
• Strong understanding of social media platforms and content trends.
• Not camera-shy—must be comfortable speaking on video.
• Physically fit—able to carry shooting equipment and move things around.
• Own transportation—able to travel to shooting locations when required.
• Good aesthetic sense—able to shoot visually appealing content.
• Analytical mindset with the ability to track and interpret performance metrics.
• Excellent communication and organizational skills.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment

Bonus Points If You Have:

⭐ Experience in running ads on platforms like Facebook, Instagram, and TikTok.

⭐ A TikTok or social media portfolio showcasing your content.

⭐ Knowledge of social media analytics & reporting.

Qualifications:

• High knowledge level in utility of social media applications and able to stay abreast with social media trends.
• Good copywriting skill in English/Malay/Chinese.
• Knowledge and experience in branding, marketing, digital marketing, other marketing tools, web designing, Photoshop, Illustrator, photography, videography, customer service and customer relationship management would be an added advantage.
• Creative thinking and can bring fresh ideas to the table.
• Open-minded, humble and willing to accept constructive feedback.
• Dedicated, self-started and self-motivating attitude.
• Good organizational, analytical and multi-tasking skills.
• Strong ability to work independently and also as team player where frequent collaboration across functional teams is necessary.
• Pleasant personality and good interpersonal skills.
• BS/BA Degree in relevant area of study. ​​Fresh graduates are encouraged to apply.

Skills