Job Description

NovaLearn is looking for a driven, tech-forward, and creative Marketing Lead who is passionate about education, technology, and innovation. 

This role focuses on growing NovaLearn’s presence in schools and learning communities across Hong Kong, Mainland China, Malaysia, and Singapore. The successful candidate will lead marketing initiatives, support education partnerships, and create meaningful engagement with educators, parents, and students. 

Note: This can be a full-time or part-time role with hybrid or remote work flexibility.

Key Responsibilities

Marketing & Brand Growth

• Plan, execute, and optimize integrated marketing campaigns across digital and offline channels
• Create and update marketing collaterals (company website, posters, decks, banners)
• Manage and optimize social media content (Facebook, Instagram, LinkedIn), paid ads, and EDMs
• Prepare monthly social media and email marketing report 
• Manage marketing initiatives at education events, conferences, workshops, and exhibitions

Education Community Engagement

• Build strong communities and long-term partnerships with educators, school leaders, and parents
• Manage enquiries and expressions of interest with the sales team
• Lead outreach initiatives that introduce NovaLearn’s solutions to schools and parents

Strategy & Insights

• Analyze education market trends and school needs to identify growth opportunities
• Track campaign performance, budget, and evaluate marketing ROI
• Work closely with product and sales teams to align marketing plans with business objectives

Marketing Operations

• Manage marketing assets, campaign logistics, and brand materials
• Maintain marketing directories and promotional inventory

Job Requirements

• Degree in Marketing, Business, or related disciplines
• Tech-savvy and comfortable with using AI tools to enhance productivity
• Fluent in spoken and written English and Chinese (Cantonese and Mandarin)
• Self-motivated, adaptable, problem-solving mindset, willing to learn new things
• 3-5 years of relevant experience - candidates with experience working in schools, learning centres, education programs, or edtech organizations are strongly encouraged to apply

How to Apply
Email your cover letter and resume, portfolio (if applicable), expected salary, and available start date to marketing@novalearn.org.

Skills