Job Description

• Strategic Planning: Develop and execute comprehensive lead and e-commerce performance marketing strategies and media plans with clear KPIs aligned with internal and client’s business objectives and targets.
• Campaign Execution: Implement end-to-end performance marketing campaigns across onsite and offsite channels, including PPC, SEO and social media, focusing on achieving targets and KPIs.
• Budget Management: Assist in managing marketing budgets, optimising spending to achieve maximum ROI based on performance metrics
• Data Analysis: Utilize analytics tools to monitor and analyse campaign performance, extracting actionable insights to optimise strategies and drive continuous improvement.
• Market Research: Stay informed about industry trends, competitive landscapes, and emerging technologies to drive innovation in performance marketing strategies
• Reporting: Prepare regular reports on campaign performance, providing clear insights and recommendations for future optimizations.
• Record Keeping: Documentation and archival of campaign post-mortem and compilation of campaign performance benchmarks.

Job Requirements

• Min 2 years of relevant experience developing and executing successful digital advertising campaigns - Meta, Google, TikTok, LinkedIn etc.
• Proven experience in managing projects with mid-large budgets
• Strong analytical skills with the ability to translate data into actionable insights.
• Able to collaborate with internal and external stakeholders
• Excellent written and verbal communication skills in English, Bahasa. Proficiency in Mandarin will be an added advantage.
• Ability to work independently with minimal direction, seeking coaching and guidance as needed.

Skills