Job Description

You will play marketing role and champion the growth of customer acquisition, retention & branding for a network of fast growing parenting platforms & influencer community (Motherhood.com.my, Kelabmama.com, Ibuencer.com). 

KOL Identification and Recruitment:

• Research and identify potential KOLs who align with the brand’s values and target audience.
• Develop and maintain a database of potential and existing KOLs.
• Conduct outreach to potential KOLs through various channels (email, social media, networking events).

Relationship Management:

• Build and nurture relationships with KOLs to ensure long-term partnerships.
• Regularly communicate with KOLs to provide support, share brand updates, and address any concerns.
• Organize and manage KOL events, meet-ups, and collaborations.

Campaign Development and Execution:

• Collaborate with the marketing team to develop influencer marketing campaigns.
• Coordinate and oversee KOL participation in campaigns, ensuring alignment with brand objectives.
• Track and analyze the performance of KOL campaigns to measure ROI and effectiveness.

Content Creation and Collaboration:

• Work with KOLs to create engaging and authentic content that resonates with the target audience.
• Ensure all content adheres to brand guidelines and regulatory standards.
• Facilitate co-branded content creation, including videos, blogs, social media posts, and more.

Reporting and Analysis:

• Monitor and report on the performance of KOL campaigns and partnerships.
• Provide insights and recommendations for improving future campaigns based on data analysis.
• Keep up-to-date with industry trends and competitor activities to inform strategy.

Budget Management:

• Assist in managing the budget for KOL activities and campaigns.
• Ensure cost-effective use of resources while achieving desired outcomes.

Job Requirements

• Candidate must possess at least a Bachelor's/Professional Degree in Business Management/Marketing/Communication, or any related field.
• At least two to three (2-3) years of working experience in Brand Marketing, KOL / Influencer Specialist.
• Passionate about work.
• Positive attitude and flexible personality.
• Proficient in Mandarin, English, and Malay, spoken and written. 
• Strong analytical skills combined with a creative mindset. 
• Able to work on your own and as well as with the team.
• Excellent communication skills. 
• Up-to-date with the latest trends and marketing best practices 

Skills