Job Description

You will play marketing role and champion the growth of customer acquisition, retention & branding for a network of fast growing parenting platforms & influencer community (Motherhood.com.my, Kelabmama.com, Ibuencer.com). 

KOL Identification and Recruitment:

• Research and identify potential KOLs who align with the brand’s values and target audience.
• Develop and maintain a database of potential and existing KOLs.
• Conduct outreach to potential KOLs through various channels (email, social media, networking events).

Relationship Management:

• Build and nurture relationships with KOLs to ensure long-term partnerships.
• Regularly communicate with KOLs to provide support, share brand updates, and address any concerns.
• Organize and manage KOL events, meet-ups, and collaborations.

Campaign Development and Execution:

• Collaborate with the marketing team to develop influencer marketing campaigns.
• Coordinate and oversee KOL participation in campaigns, ensuring alignment with brand objectives.
• Track and analyze the performance of KOL campaigns to measure ROI and effectiveness.

Content Creation and Collaboration:

• Work with KOLs to create engaging and authentic content that resonates with the target audience.
• Ensure all content adheres to brand guidelines and regulatory standards.
• Facilitate co-branded content creation, including videos, blogs, social media posts, and more.

Reporting and Analysis:

• Monitor and report on the performance of KOL campaigns and partnerships.
• Provide insights and recommendations for improving future campaigns based on data analysis.
• Keep up-to-date with industry trends and competitor activities to inform strategy.

Budget Management:

• Assist in managing the budget for KOL activities and campaigns.
• Ensure cost-effective use of resources while achieving desired outcomes.

Job Requirements

• A Bachelor’s or Professional Degree in Business Management, Marketing, Communication, or a related field.
• A minimum of one year of experience in Brand Marketing, KOL/Influencer Marketing, Campaign Management or other relevant fields.
• Passionate about your work, with a positive attitude and adaptable personality.
• Proficient in spoken and written English and Malay.
• Profieciency in Mandarin will be an added advantage.
• Strong analytical skills paired with a creative mindset.
• Capable of working independently and collaboratively in a team.
• Excellent communication and interpersonal skills.
• Well-versed in the latest marketing trends and best practices.

Skills