Job Description

KOL Identification and Recruitment:

• Research, identify and recruit KOLs/influencers who align with clients’ brand values, target audience and campaign objectives.
• Develop, maintain and continuously expand a quality KOL database across Malaysia and Singapore.
• Evaluate KOL profiles, audience demographics, engagement, content quality and suitability for different campaigns.
• Lead KOL outreach, negotiation and onboarding across email, social media and other relevant channels.
• Build a strong pipeline of KOLs across different tiers, categories and niches.

KOL & Relationship Management

• Build and maintain strong, long-term relationships with KOLs, creators and community members.
• Act as a key point of contact for KOLs throughout campaigns, from briefing and negotiation to content submission and posting.
• Handle KOL enquiries, feedback, negotiations and campaign-related issues professionally and efficiently.
• Develop and maintain a network of reliable KOLs for recurring and always-on campaigns.
• Organise and coordinate KOL events, meet-ups, product experiences and collaboration opportunities.

Campaign Strategy & Execution

• Take ownership of end-to-end KOL/influencer campaigns, from planning and KOL selection to execution, monitoring and reporting.
• Work closely with the marketing and project teams to develop campaign strategies, KOL recommendations, campaign concepts and content directions.
• Develop suitable KOL mixes based on campaign objectives, target audience, budget and expected outcomes.
• Coordinate campaign timelines, deliverables, content submissions, approvals and posting schedules.
• Ensure campaigns are executed according to client requirements, brand guidelines and agreed timelines.
• Proactively identify potential campaign risks and provide solutions to ensure smooth execution.

Community & Social Media Campaigns

• Plan and execute community-based social media campaigns, including Facebook groups, Threads and other relevant social platforms.
• Develop organic conversation, engagement and seeding strategies that are relevant to the target audience.
• Manage and coordinate community seeding campaigns, including recruitment, briefing, content direction, tracking and reporting.
• Identify relevant online communities and social trends to support campaign objectives.
• Ensure community activities remain authentic, relevant and aligned with platform guidelines.

Seeding & UGC Campaigns

• Manage product seeding and UGC campaigns from KOL/creator sourcing through fulfilment, content tracking and reporting.
• Develop suitable seeding approaches based on campaign objectives, product category and target audience.
• Coordinate selected creators for UGC content, reviews, product experiences and social commerce initiatives.
• Monitor content quality and ensure deliverables meet campaign requirements.

Content & KOL Collaboration

• Work closely with KOLs to develop authentic and engaging content aligned with campaign objectives.
• Provide clear content briefs, storylines, key messages and creative direction where required.
• Review and coordinate content submissions to ensure accuracy, quality and compliance with brand guidelines.
• Ensure content complies with relevant advertising, platform and regulatory requirements.
• Identify opportunities for repurposing KOL content across different campaign touchpoints where applicable.

Campaign Performance & Reporting

• Monitor campaign performance, including reach, impressions, engagement, content performance and other relevant KPIs.
• Prepare campaign reports and provide meaningful insights on campaign performance.
• Analyse campaign data to identify trends, strengths, areas for improvement and opportunities for future campaigns.
• Provide recommendations to improve KOL selection, campaign strategy, content direction and overall effectiveness.
• Maintain accurate campaign records, KOL databases, rates and performance history.

Budget & Commercial Management

• Assist in planning and managing budgets for KOL, influencer, community, seeding and UGC campaigns.
• Negotiate KOL rates and deliverables to achieve cost-effective campaign outcomes.
• Maintain accurate records of KOL rates, campaign costs and deliverables.

Job Requirements

• Bachelor's Degree or Professional Degree in Marketing, Business Management, Communications, Mass Communications or a related field.
• Minimum 2–4 years of relevant experience in KOL/Influencer Marketing, Brand Marketing, Campaign Management or a related field.
• Passionate about your work, with a positive attitude and adaptable personality.
• Proficient in spoken and written English and Malay.
• Profieciency in Mandarin will be an added advantage.
• Strong analytical skills paired with a creative mindset.
• Capable of working independently and collaboratively in a team.
• Excellent communication and interpersonal skills.
• Well-versed in the latest marketing trends and best practices.
• Proactive, resourceful and comfortable working in a fast-paced, target-driven environment.
• Strong problem-solving skills and the ability to handle unexpected campaign issues professionally.
• Positive attitude, adaptable personality and strong sense of ownership.

Skills