Job Description

Job Descriptions:

• Develop, implement and manage our Public Relations strategies to develop a robust, and favourable image of the company’s brand and products
• Monitor Public Relations visibility in the market, analyze data to inform decisions, optimize plans and programs
• Creating good press releases related to product key selling point and other positioning messages that provide coverage matches in the product lifecycle stages and support business objectives
• Proactive with the ability to pitch timely stories, interactions and engagements based on industry trends, new products and innovations
• Building long-term relationships with key Tech media, journalists, influencers
• Writing and editing a range of collaterals, from press releases to marketing collaterals to social postings
• Develop and implement Product Public Relations to achieve maximum visibility across different media platforms, including newspapers, magazines, journals, broadcasts, newswires, social media sites and blogs
• Working closely with the broader marketing team and external agencies to drive the Public Relations efforts

Job Requirements

• Required 5-7 years working experience in public relations and communication or in a similar role
• Prior experience in Telecommunication or Consumer Electronics industry is preferred
• Passionate about mobile phone industry, familiar with the current market trend
• A demonstrated ability to create results-driven Public Relation and communications content that align with business objectives
• Ability to work collaboratively with various stakeholders and thrive in a fast-paced and dynamic environment
• Strong writing and content generation skill
• Outstanding communication skills – both written and oral, with the ability to communicate with, and adapt to, different communication styles at all levels
• Strong relations with Malaysian media
• Required language(s): English, Mandarin, Bahasa Melayu (as Mandarin is required to deal with Mandarin speaking stakeholders)

Skills