Job Description

Job Summary:

Responsible for leading the planning, execution, and performance of livestream operations across e-commerce platforms. This role is accountable for driving sales growth, improving livestream conversion, optimizing content strategies, and mentoring livestream hosts to achieve business targets.

Job Description：

Livestream Operation & Sales Performance

• Host professional livestream sessions on TikTok Shop to effectively promote products, brand campaigns and exclusive offers. 
• Own livestream sales performance (GMV, Orders, Conversion Rate, etc) and continuously optimize results through data-driven improvements. 
• Develop livestream selling strategies, product sequencing and audience engagement tactics to maximize conversion. 
• Monitor livestream performance in real time and adjust scripts, offers and interactions according to audience behavior. 

Content Planning & Campaign Management

• Plan livestream calendars according to product launches, campaign periods and platform mega campaigns. 
• Develop engaging livestream content, scripts, talking points and product demonstration strategies. 
• Collaborate with Marketing and Ecommerce teams to ensure campaign objectives are effectively communicated during livestreams. 
• Identify market trends and competitor livestream strategies to continuously improve livestream quality. 

Team Leadership & Coaching

• Lead, coach and mentor livestream hosts to improve presentation skills, product knowledge and sales techniques. 
• Develop standardized livestream SOPs, selling scripts and hosting guidelines. 
• Conduct regular performance reviews and provide constructive feedback to improve team performance. 
• Manage livestream schedules and ensure sufficient manpower for daily operations. 

Livestream Operations

• Coordinate with operation teams to ensure products, vouchers, inventory, pricing and promotions are correctly configured before each livestream. 
• Monitor audience comments, answer product inquiries and effectively handle objections during livestream sessions. 
• Work closely with backend operation teams to ensure smooth livestream execution. 

Data Analysis & Reporting

• Analyze livestream KPIs including (GMV, Orders, Conversion Rate etc)
• Prepare post-livestream performance reports with actionable insights and optimization plans. 
• Propose new initiatives to continuously improve livestream efficiency and sales performance. 
• Perform any ad-hoc duties related to e-commerce and livestream business.

Job Requirements

• Bachelor's Degree in Marketing, Business, Communications, or a related field. 
• 3–5 years of experience in e-commerce livestreaming or live commerce. 
• Proven track record of achieving livestream sales targets (e.g., GMV, conversion rate, audience growth). 
• Strong understanding of TikTok Shop livestream operations and ecosystem. 
• Strong leadership, coaching, and mentoring livestream hosts.   
• Fluent in English and Bahasa Malaysia; Mandarin speaking is an added advantage to communicate with regional stakeholders and reviewing Chinese training materials. 
• Ability to analyze livestream performance data and optimize results. 
• Excellent communication and presentation skills.
• Able to perform under pressure during peak campaign periods. 
• Willing to work on rotational shifts, weekends and public holidays according to livestream schedules.

Skills