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This job is for a Lifecycle Marketer who will revitalize leads and enhance online learning experiences. You might like this job because it involves creativity in personalizing outreach and using data to boost engagement across various platforms!
Job Description
Lifecycle Strategy & Revival:
- Database Re-activation: Develop and optimize lifecycle journeys specifically designed to revive leads and re-engage "quiet" lead segments.
- Journey Mapping: Build end-to-end automations for onboarding, activation, and trial sign ups for our online classes.
- Segmentation & Cohorting: Build meaningful user segments to deliver hyper-personalized communications.
- Experimentation: Apply a hypothesis-driven "test-and-learn" approach through A/B experimentation to improve re-activation rates and LTV.
Campaign Execution & Operations:
- Multi-Channel Delivery: Execute lifecycle campaigns across whatsapp, email, social media etc.
- Automation & AI: Develop and manage automations and AI-driven tools to personalize the learning journey for every lead in our database.
- Technical QA: Conduct thorough QA on all campaigns, including segmentation logic, Liquid templating, rendering, and tracking to ensure a seamless experience for leads.
Insights, Analysis & Reporting:
- Retention KPIs: Track and report on lifecycle performance, focusing on activation, trial conversions and regular conversions.
- Strategic Optimization: Identify gaps in the current user journey and propose creative solutions to improve channel effectiveness.
Cross-Functional Collaboration:
- Product & Brand Alignment: Partner with product team to ensure marketing communications feel like an extension of the Ottodot learning experience.
- Stakeholder Reporting: Provide regular updates on database health and the success of revival initiatives to the leadership team.
Job Requirements
What Makes You A Great Fit
- Experience: 2–4+ years in lifecycle marketing, CRM, or marketing automation (B2C Education is a huge plus).
- Technical Proficiency: Hands-on experience with CRMs like Kommo.
- Technical Skills: Proficiency in HTML/CSS and Liquid templating for personalization. You should be comfortable navigating data structures and behavioral triggers.
- Analytical Mindset: You enjoy digging into funnel data to find the "hidden" cohorts of users who are ready to be re-engaged.
- Communication: Ability to write compelling copy that resonates with parents (trust/education) and excites kids (fun/adventure).
- Values-Driven: You are curious, empathetic, and driven by the mission to make science education accessible and fun.
Right to Work Requirements
- Candidates with an existing right to work in the country are preferred
- Local citizens of this country
- Permanent residents (PR) of this country
- Candidates who already have a work permit for this country
Working Arrangement
- Remote
Skills
Customer Relationship Management (CRM) Software
Technical Acumen
Marketing
Digital Marketing
Marketing Materials
Company Benefits
Work from home
Enjoy the ultimate flexibility with our remote-first culture. Save time on commuting and design a workspace that helps you do your best work.
Unlimited Leave
We trust you to manage your time to achieve your targets. We offer unlimited leave to all our full time employees.
Additional Info
Company Activity
Last active - few days ago
Experience Level
1 - 3 Years of Experience
Career Level
Junior Executive
Job Specialisation
Company Profile
Ottodot Pte Ltd
At Ottodot, we are passionate about revolutionizing education for primary school children. We create engaging, high-quality learning experiences that empower students and support parents in key markets like Singapore and Hong Kong. If you are driven by a desire to make a tangible difference in a child's educational journey and are looking for a company that values innovation and impact, we want you to be a key driver...