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This job is for a Performance Marketing Specialist at Our Stories Lab, a media agency focused on crafting brand stories online. You might like this job because you’ll strategize fun campaigns on platforms like TikTok and analyze their success to help brands grow!
Undisclosed
Bangsar South, Kuala Lumpur
Job Description
Who We Are
Welcome to Our Stories Lab, where storytelling meets strategy! We’re a dynamic media agency on a mission to help brands craft unforgettable stories online. Specializing in content marketing, we create magic through short-form videos, helping brands grow with powerful digital campaigns.
What You'll Do:
As a Performance Marketing Specialist at Our Stories Lab, you will:
- Campaign Management & Execution: Strategize and manage paid search and social campaigns across platforms such as Instagram, Facebook, TikTok, YouTube, and more. Perform recurring optimizations like bid management, budget pacing, and strategic testing to achieve the best results.
- Reporting & Insights: Analyze performance data and create actionable reports. Continuously track key metrics like CTR, conversions, and ROI to ensure campaigns meet client objectives and deliver impactful outcomes.
- Optimization & Problem Solving: Conduct regular audits and make adjustments to improve campaign performance. Resolve issues promptly and collaborate with the team to implement corrective actions for underperforming campaigns.
- Growth Strategy & Collaboration: Work closely with copywriters, video editors, and designers to develop creative digital strategies. Contribute innovative ideas to media plans, experiments, and promotional campaigns that drive business growth.
- Communication: Provide clear and timely updates to stakeholders. Actively manage project timelines to ensure smooth execution and delivery of campaigns.
Job Requirements
Our ideal candidate has:
- 2 years of experience managing paid social and/or paid search campaigns (experience with META Ads, and TikTok Ads is a must)
- Proven expertise in developing and executing digital campaign strategies, with a track record of delivering measurable results
- A Bachelor’s Degree in Marketing, Business, or a related field (or equivalent experience)
- Experience with Google Ads or other social media platforms is a plus!
- Strong analytical skills and the ability to interpret data for informed decision-making
- Experience in a digital marketing agency is a bonus!
- Excellent written and verbal communication skills
Skills
Company Benefits
Self Improvement Time
Freedom to make use 10% of your time in the office to learn new skills, as long as it fits into our vision.
Training Provided
We want to train and grow you to be the best that you can. We will work with you to design a career path that is suitable for your and help you grow!
Medical claims
Health and Safety is our priority!
Unlimited snacks!
You can enjoy yummy snacks every time you come to work. There's always snacks lying around so you'll never be hungry.
Hybrid working
Currently we work 2 days in office and 3 days at home.
Work Life Integration
We work hard during work hours (9am-6pm) but we encourage you to go home and spend time with family and friends.
Additional Info
Company Activity
Last active - few minutes ago
Experience Level
1 - 3 Years of Experience
Career Level
Junior Executive
Job Specialisation
Company Profile
