Job Description

Creative direction

• Hold and protect the OVER aesthetic across all video and visual content — clean, premium, emotive, on-brand
• Translate a discussed vision into concrete shot direction: angles, framing, lighting mood, pacing, and the overall vibe of each piece
• Pre-visualize the end result before the shoot, know how a banner will look posted, how a video will feel watched — and plan the shoot around that outcome

On-set leadership

• Lead shoots independently when the founder can't attend, making real-time calls to keep every shot on-vision
• Direct talent and ambassadors to draw out the right emotion and energy, not just "stand here," but pulling the feeling we're after
• Work in close alliance with the videographer to execute the creative intent shot by shot
• Catch the details others miss. The small things that separate "fine" from "aesthetic"

Collaboration & ideation

• Develop creative concepts with the founder, then take ownership and run them through to execution
• Bring your own ideas to the table, proactive, not just reactive to a brief
• Coordinate the moving parts on a shoot day: talent, videographer, set, props, timing

Job Requirements

What we're looking for

• A strong, demonstrable eye, a portfolio or reel that shows you understand mood, composition, and aesthetic restraint
• Proven ability to direct on set: talent, crew, and the overall creative outcome
• Able to internalize a brand's visual language and execute it consistently without constant oversight
• Strong communicator, can take a loose vision in conversation and turn it into a clear shot plan others can follow
• Comfortable directing talent to perform and emote naturally on camera

Skills