Job Description

McArthurGlen Designer Outlets is looking for a motivated and enthusiastic Travel Marketing Manager to join our team in Kuala Lumpur, Malaysia.

The role will support the development and execution of travel marketing activities to increase awareness, tourist visitation, and engagement with McArthurGlen Designer Outlets. The successful candidate will work closely with travel trade partners, airlines, tourism organizations, and other industry stakeholders to promote McArthurGlen as a preferred shopping destination for travellers.

This is an ideal opportunity for someone with a passion for travel, tourism, retail, and marketing, who enjoys working with people and is keen to develop their career in travel marketing.

Job Requirements

Responsibilities:

• Develop and implement marketing activities to increase tourist visitation, demand, and expenditure through various channels, including digital marketing and social media.
• Identify and develop new business opportunities and expand the network of travel trade partners.
• Build and maintain relationships with travel agents, tour operators, airlines, tourism organizations, hotels, and other industry partners.
• Plan and execute tradeshows, sales missions, product seminars, workshops, and other trade activities (on-site and virtual).
• Coordinate marketing campaigns, promotions, and joint initiatives with trade partners to increase awareness and visitation.
• Plan and coordinate familiarization (FAM) trips for selected travel trade partners and coordinate with airlines and travel partners as required.
• Prepare marketing materials, presentations, newsletters, and other promotional content for travel trade partners.
• Assist with social media and digital marketing activities, including content coordination and campaign support.
• Monitor market trends, competitor activities, and developments within the travel and tourism industry and share insights with the team.
• Maintain regular communication and follow up with trade partners to ensure effective execution of agreed marketing activities.
• Track and report on marketing activities, partner engagement, and campaign results.
• Coordinate with internal departments (marketing, operations, customer service) to ensure smooth execution and a positive visitor experience.
• Ensure all marketing activities and communications align with company guidelines, brand standards, and policies.

Qualifications and Requirements:

• Bachelor's degree in Marketing, Business, Tourism, Hospitality, Communications, or related field.
• 5 years of relevant experience in marketing, travel, tourism, hospitality, retail, or related industry.
• Experience working with DMCs, travel agents, tour operators, airlines, tourism organizations, or other travel trade partners is an advantage.
• Passion and interest in the travel and tourism industry.
• Good communication, interpersonal, and relationship-building skills.
• Good command of English, both spoken and written (other languages an advantage).
• Good organizational and coordination skills with the ability to manage multiple activities and deadlines.
• Positive, proactive, and service-oriented with a willingness to learn.
• Basic knowledge of digital marketing and social media platforms.
• Proficient in Microsoft Office, particularly PowerPoint, Word, and Excel.
• Ability to work independently and collaboratively within a team.
• Willingness to travel and participate in tradeshows, sales missions, partner meetings, events, and other industry activities as required.

Skills