Job Description

About the Role

Love turning scroll-stopping content into measurable growth? Join our mission by working with us at Pathgreen Energy Sdn Bhd, where you will use social channels and paid media to grow Malaysia's clean energy movement.

As the Digital Marketing Executive, you will build and scale end-to-end digital campaigns across Meta, TikTok, XiaoHongShu and Google to convert awareness into leads. You will partner with content and operations to turn creative ideas into measurable performance and continuous improvement.

Your Growth & Impact

• Build demonstrable performance marketing experience across Meta, TikTok, XiaoHongShu and Google Ads, sharpening your skills in campaign setup and optimisation.
• Elevate your content portfolio by producing weekly short-form videos, reels and graphics that engage bilingual audiences in English and Mandarin.
• Position yourself as a data-informed marketer by running A/B tests, implementing SEO and SEM tactics, and reporting with GA4 and Search Console.
• Expand your professional network through close collaboration with creators, events teams and external partners while supporting live activations.

Responsibilities

Performance Marketing

• Plan, launch and optimise paid campaigns across Meta, TikTok, XiaoHongShu and Google Ads to drive awareness and convert leads.
• Manage campaign budgets, targeting, bidding and audience segmentation, and pivot based on performance data.
• Ensure all campaign messaging represents Pathgreen Energy Sdn Bhd and supports Malaysias clean energy goals.

Content & Creative

• Produce weekly short-form videos, reels and graphics in English and Mandarin that follow platform best practices.
• Create and iterate assets using Canva, CapCut, Premiere Pro or Adobe tools and coordinate with creators and the events team.
• Support live activations and on-ground content capture to amplify campaign reach.

Analytics & Growth

• Run A/B tests and apply SEO and SEM tactics to improve funnel conversion and search visibility.
• Report campaign performance with GA4 and Search Console, translating data into clear optimisation recommendations.
• Use social analytics and KPIs to refine creative, targeting and campaign pacing.

Job Requirements

Qualifications & Experience

• Diploma or Bachelors Degree in Marketing, Digital Marketing, Mass Communication, Business or a related field.
• 1 to 3 years of experience in digital marketing, performance marketing or social media marketing.
• Genuine passion for digital marketing, content creation and keeping up with social media trends.
• Excellent communication skills in English and Mandarin to support bilingual content creation.

Hard Skills & Knowledge

• Hands-on experience with Meta Business Suite, TikTok Business Center and Google Ads.
• Proficient with Google Analytics (GA4), Search Console, and practical SEO and SEM techniques.
• Sound knowledge of social media analytics and performance metrics for optimisation.
• Experience with Canva, Adobe Illustrator, Photoshop, CapCut or Premiere Pro is an advantage.

Soft Skills & Qualities

• Creative thinker with strong attention to detail and robust project management skills.
• Able to work independently while collaborating effectively within a team and with external partners.
• Organised, responsive and comfortable managing multiple campaigns and deadlines.

Skills