Job Description

1. Brand Strategy & Management

•  Develop and execute overall brand strategy, positioning, and annual marketing plans to ensure brand consistency and market competitiveness.
•  Monitor brand performance and implement strategies to enhance brand awareness, perception, and growth.

2. New Product Launch & Promotion

•  Oversee the end-to-end process of new product launches, including market research, consumer insights, product naming, packaging design, pricing strategy, and go-to-market execution.
•  Collaborate with R&D, operations, and supply chain teams to ensure smooth product launch timelines.
•  Analyze product performance post-launch and optimize marketing strategies to maximize market acceptance and sales.

3. Content Strategy & Marketing Communication

•  Develop and execute content marketing strategies to enhance brand visibility and engagement across digital and social media platforms.
•  Plan brand storytelling, product creative content, social media campaigns (FB, Instagram, TikTok, Xiaohongshu, etc.), and influencer collaborations to boost brand presence.
•  Work closely with creative teams to produce high-quality brand visuals and copy that align with brand identity.

4. Brand Campaigns & Market Activation

•  Plan and execute brand campaigns, including new product launches, seasonal promotions, pop-up events, and strategic brand partnerships.

 Oversee both online and offline marketing activities, ensuring impactful execution and desired business outcomes.

•  Stay ahead of market trends and consumer behaviors to develop innovative marketing strategies for increased brand exposure and conversion.

5. Project Management & Cross-functional Collaboration

•  Manage and oversee brand marketing projects, ensuring timely execution and high-quality output.
•  Coordinate with internal teams (product, operations, design, sales) and external partners (agencies, media, suppliers) to drive brand initiatives.
•  Conduct regular market analysis and competitive benchmarking to refine brand strategies.

Job Requirements

• Education: Bachelor's degree or higher in Marketing, Brand Management, Communications, Business Administration, or related fields.
•  Experience: Minimum 5 years of brand & marketing management experience, preferably in the F&B industry.
•  Skills: Strong expertise in brand promotion, content marketing, product launches, event planning, and project management.
•  Sharp market insights with the ability to develop impactful brand campaigns and communication strategies.
•  Excellent storytelling and branding skills, with proficiency in new media and social platform engagement.
•  Strong cross-functional collaboration and stakeholder management skills to
•  Analytical mindset with data-driven decision-making capabilities to optimize brand strategies.
•  Languages: Fluent in English; proficiency in Chinese is a plus.

Skills