Job Description

Role: Direct Response Ad Copywriter

Candidates who apply must be from Malaysia

Role Type:

• This is a full time position
• This role is fully remote and you’ll need to be reachable from 9.00am to 6.00pm (occasionally after work hours to meet certain deadlines)
• Experience: At least 1 year of direct response copywriting experience

Only apply if you're able to write scripts for videos like this:

• https://canva.link/lpd7nu7q0dc7hyy

Job Summary:

As a Direct Response Ad Copywriter, you will be responsible for coming up with new Ad Ideas & working alongside the editing team to create highly engaging Ad Creatives that drive sales for e-commerce brands.

You will need to be proficient with:

• Direct-Response Copywriting
• Conducting Brand & Market Research
• Analysing Data Spreadsheets to learn from Ad Performance
• Writing Scripts for new Ads (Both Video and Image)

About PeakConversion:

We are a performance marketing agency based in Kuala Lumpur (Malaysia), specializing in helping e-commerce brands scale by optimizing their entire customer buying journey.

Our core service includes:

• Paid Advertising (Meta & TikTok Ads)
• Landing Pages & Conversion Rate Optimization

Key Responsibilities:

• Write Scripts for new Ads (Both Video and Image) to be sent to the editing team
• Research - Deep dive into buyer personas, customer reviews, social listening, and competitor analysis to uncover insights and emotional triggers
• Analyse Data of the Ad Performance to understand what type of Ad Creatives are doing well and why, and come up with ideas on how to improve the Ad
• Understand what makes an Ad Creative convert and identify opportunities for new Ad angles to improve performance
• Continuously monitor other Ad Creatives in the industry that’s doing well and keep an updated library of Ad Creatives as inspiration
• Ability to understand human psychology, sociology & why people buy things
• Manage multiple projects at once, prioritising and delegating tasks as needed to ensure timely and effective delivery of client work

Job Requirements

Role Requirements:

• Ability to Write Ad Scripts well and apply direct-response copywriting to your scripts
• Ability to analyse rows of data based on the Ad Performance, and make recommendations on which new Ads to create
• Ability to convey your Ad Ideas into a script that the editing team can understand
• Be comfortable looking into data, extracting meaningful insights, and turning them into creative stories that sell
• Strong analytical skills and experience with data analysis and reporting
• Excellent communication and presentation skills, with the ability to clearly articulate creative ideas and strategies to clients and internal teams
• Strong attention to detail and ability to manage multiple projects at once

Role Type:

• This role is fully remote and you’ll need to be reachable from 9.00am to 6.00pm (occasionally after work hours to meet certain deadlines)
• Requirement: Strong ability to write well (Direct response copywriting)

Growth Opportunities:

• You will be compensated well if you become a high value member of the team
• You will be given training on how to identify & analyse top performing ads, and you will learn how to edit high converting Ad Creatives with the right transitions and video hooks
• You will get the exposure of working with different Ecommerce brands from different industries
• You will be able to deliver work that brings a high impact to our clients (creating winning Ads that generate high revenue)
• You will be able learn, take in feedback and grow your career in the Ecommerce industry

Skills