Job Description

Role: Direct-Response Copywriter (UGC Scripts)

Role Type:

• Candidates who apply must be from Malaysia
• This is a full time position
• This role is fully remote and you’ll need to be reachable from 9.00am to 6.00pm (occasionally after work hours to meet certain deadlines)
• Experience: At least 1+ year writing direct-response ad copy or video scripts for e-commerce or DTC brands (For social media ads. Not brand awareness copy or SEO blog posts)

Please only apply if your writing style matches this reference script/video:

• https://canva.link/fd37stt6m3rw76h

About PeakConversion

PeakConversion is an e-commerce growth agency helping brands scale through high-performing ad creatives, paid advertising, and conversion rate optimisation.

We work with established e-commerce brands such as KeaBabies, Gung Jewellery, and 5Luxe Scents, as well as brands across Australia, the United States, and Canada.

As part of our team, you'll play a role in helping e-commerce brands grow by creating compelling ad creatives, reaching more customers, and driving sales.

Our Culture

Open Communication: Share any challenges, mistakes, or feelings of overwhelm so we can support you and work on solutions together.

Ownership: Take pride and ownership in your work, show that you care, and complete every task to the best of your ability.

Adaptability: As a fast-growing team, our systems change quickly. Be open-minded, ready to adapt, and eager to lead changes that make our work better.

Job Summary:

As a Direct-Response Copywriter (UGC Scripts), you will be responsible for writing high-converting video ad scripts to be run as Ads on Meta & TikTok for e-commerce brands.

You will need to be proficient in understanding direct-response marketing psychology and be familiar with structuring hooks, body copy, and CTAs for short-form video.

Your role will be to write compelling video hooks and scripts that get sales & conversions.

What You’ll Do:

• Write 25–40+ direct response video scripts/variations weekly (UGC, B-Roll + Voiceover)
• Work from research, product angles, and client briefs to execute script concepts quickly
• Copy should be focused on driving sales, not on brand fluff or “creative storytelling”
• Use consumer insights and data to brainstorm high-performing hooks and angles
• Organise and structure angles, hooks, and script variations clearly for the editing team

You’ll love this role if:

• You enjoy writing direct-response video scripts that actually sell the product
• You thrive on speed and volume. Shipping 25–40+ scripts a week excites you, not overwhelms you
• You like structure when it comes to copywriting. Every script will be based on proven direct-response frameworks
• You want to be part of a lean, high-performance team where your work actually matters

You’ll hate this role if:

• You want to write brand films, essays, blog posts, or long-form content
• You care more about sounding “creative or poetic” than making things convert
• You need weeks to deliver a single piece of copy, our pace won’t work for you
• You’re looking for a chill, low-output role

Growth opportunities:

• Global Exposure: Work directly with international e-commerce brands from Australia, the United States, and Canada
• High-Impact Work: Create winning video scripts that directly drive sales and revenue for our clients
• Continuous Skill Development: Receive hands-on feedback and grow as a direct-response copywriter, building skills that will serve you throughout your career
• Fast-Paced Career Growth: Thrive and scale your skill set in a dynamic agency environment as our company grows

How to apply:

• Kindly apply for the role at this link: https://forms.gle/3DyRn3QitVGqA9dF7
• Only candidates who submitted their application through the Google Form above will be considered

Job Requirements

• At least 1+ year writing direct-response ad copy or scripts for e-commerce or DTC brands (For social media ads. Not brand awareness copy or SEO blog posts)
• Strong grasp of direct-response principles, consumer psychology, and hook frameworks
• Excellent English. Clear written and verbal communication for seamless collaboration
• Organised and efficient. Keep track of angles and feedback to continuously improve ad performance
• Strong attention to detail: Follow creative briefs closely and double-check your work, such as word choice, pacing, and compliance, to ensure high quality

Skills