Job Description

Responsibilities:

• Strategy Development: Develop and implement a comprehensive social media strategy aligned with the company's marketing goals.
• Content Creation: Create and curate engaging content (text, images, videos) for various social media platforms including Instagram.
• Managing end-to-end Creative Production: From pre-production to post-production - with applied creative knowledge.
• Community Management: Engage with followers, respond to comments and messages, and build a strong online community.
• Analytics and Reporting: Monitor and analyze social media performance using analytics tools. Generate reports on key metrics and use insights to optimize strategies.
• Advertising: Plan and execute paid social media advertising campaigns. Manage budgets and optimize spend for maximum ROI.
• Collaboration: Work closely with marketing, design, and content teams to ensure cohesive branding and messaging.
• Trend Monitoring: Stay up-to-date with the latest social media trends, tools, and best practices. Innovate and experiment with new features and platforms.
• Crisis Management: Handle any social media crises and develop communication plans to address issues effectively.

Job Requirements

• Proven 5 years of experience as a Social Media Manager or in a similar role.
• Strong understanding of social media platforms, analytics tools, and trends.
• Good knowledge of skincare products would be an advantage.
• Strong organizational and multitasking skills.
• Familiarity with graphic design and video editing tools.
• Experience with social media advertising and campaign management.
• Ability to work independently and as part of a team.

Skills