Job Description
We are looking for a Social Media Content Creator & Production Coordinator who is fluent in Mandarin and English to support our fast-growing content and marketing team.
This role is focused on creating engaging, conversion-driven content for XiaoHongShu, Instagram, and TikTok - especially for lifestyle brands.
This is not a purely desk-based editing role. A big part of the role happens on the ground: planning content concepts, attending recces, filming on-site, coordinating shoots, and turning real experiences into strong short-form content.
Most importantly, this role is designed to own day-to-day content production execution (planning support, filming, editing, and coordination), so the marketing team can focus more on client acquisition, partnerships, and sales growth.
Key Responsibilities
- Create and execute content for XiaoHongShu, Instagram, and TikTok
- Support content planning with ideas, concepts, hooks, and platform-relevant formats
- Attend recces and on-site shoots (hotels/resorts/lifestyle locations)
- Film short-form content (UGC-style, lifestyle, property tours, experience-based videos)
- Edit videos into platform-ready content with subtitles, pacing, and strong storytelling
- Write captions and on-screen copy in Mandarin and English, aligned with content goals and platform style
- Translate content direction into platform-ready captions, hooks, and on-screen text (Mandarin & English)
- Coordinate shoot flow and content capture on-site with team members and clients
- Prepare shot lists and assist with production planning before shoot days
- Organise footage, folders, and deliverables for smooth handover and posting workflow
- Track content production progress and support deadline management
- Contribute trend ideas and content improvements based on platform performance
- Support content creation for events, campaigns, and brand activations when needed