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Brand and Product Development Specialist

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AI-generated summary

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This job is all about shaping how a company's products are seen and loved by people! You might like this job because you’ll create branding strategies, work with cool influencers, and dive into market trends to boost the brand’s success.

RM 5000 - RM 8000

Shah Alam/Kota Damansara, Selangor

Job Description

 

  • Develop and execute a comprehensive branding strategy aligned with the company's vision.
  • Oversee marketing campaigns, product launches, and promotional activities to strengthen brand positioning.
  • Analyze market trends, customer insights, and competitor activities to identify growth opportunities.
  • Collaborate with design and product teams to ensure consistent brand messaging and aesthetic across all products.
  • Build partnerships with influencers, gaming communities, and esports organizations.
  • Monitor and report on brand performance metrics and campaign ROI.

Job Requirements

 

  • Bachelor’s degree in Marketing, Business, or a related field.
  • 4-7 years of experience in brand management, preferably in the gaming or technology sector.
  • Strong understanding of branding principles, digital marketing, and customer engagement.
  • Excellent communication, project management, and analytical skills.
  • Passion for gaming and familiarity with gaming culture and trends.

Skills

Marketing Strategies
Product Knowledge
Business Development

Company Benefits

Snack Breaks!

Catch a break with a snack.. or a fruit if you want to be on that diet!

Healthcare

Free outpatient medical and dental benefits.

No dress code

Casual clothes for comfort. Wear what you like it!

Books to Read

We have books available for a quiet read to wind down.

Weekly Sports Outings

Weekly sports activities like Badminton and many more.

Free Parking

We have plenty of space for free parking in our own compound.


Additional Info

Company Activity

Last active - few hours ago

Career Level

Manager / Team Lead


Company Profile

PLAY INTERACTIVE SDN BHD-logo-image

PLAY INTERACTIVE SDN BHD

PLAY INTERACTIVE is a regional distributor (South East Asia) for video games and interactive entertainment lifestyle products including software, hardware, and licensed merchandised. As a regional distributor, we carry numerous market leading brands under our umbrella. Among our most noticeable are being the exclusive software distributor for Sony PlayStation in Malaysia, appointed since 2014 till today. We also have...