Job Description

 Key Roles:

• Digital campaign setup, implementation, tracking, optimization and reporting 
• Managing Google Adwords, Facebook, Twitter & other programmatic DSPs buys 
• Ensure end to end campaign tracking from ad serving, click tags & ad tags, pixel tagging, site tracking (E.g. Google Analytics), lead & conversion tracking to retargeting data 
• Optimizing campaigns from various aspects such as bidding, creative, audience targeting, retargeting followed by proposing next steps 
• Reporting: Gather and analyse campaign performance, data insights & other metrics from campaign execution into comprehensive reports 
• Work closely with creative agencies and publishers on creative requirement such as Material Requirement (MCR), click tags and other technical testing 
• Constantly explore new digital avenues, programmatic platforms and other technology tools and infuse it to planning

Job Requirements

• Experience within digital marketing industry will be added advantage
• Possess both technology & analytical knowledge and skills for stated job requirements 
• Experience on Google Adwords, Facebook, Twitter, Programmatic ad console management / bidding / optimization 
• Experience on ad serving platform (such as Sizmek & DoubleClick) and tracking tools (such as Google Analytics, Omniture) 
• Knowledge on various industry standard digital tools such as Comscore, Radian6, GlobalWebIndex will be a huge advantage 

Skills