Job Description

Join the dynamic team at Poney Garments Sdn Bhd as a Full-time, On-site Digital Marketing & CRM Specialist! In this exciting role, you’ll be at the forefront of driving traffic, boosting sales, and achieving tangible results. Your key responsibilities will include managing budgets, setting up and optimizing ads across multiple platforms, and ensuring top performance to meet business goals. If you're passionate about digital marketing and enjoy taking ownership of impactful campaigns, we’d love to hear from you!

Key Responsibilities:

• Implement Poney’s Marketing Strategy: Play a key role in executing Poney’s marketing plan to drive sales and profit growth through performance marketing (eg. Meta, Google & Tiktok ads)
• Customer Relationship Management (CRM): Lead efforts in member acquisition and retention, working closely with our CRM vendor to ensure a seamless experience for our customers.
• Brand Building: Elevate Poney's brand perception and showcase our quality through seasonal and tactical social media campaigns that resonate with our audience.
• Sales Opportunity Identification: Explore new sales opportunities for the brand by partnering with key opinion leaders (KOLs), key opinion consumers (KOCs), online marketplaces, and brand collaborators to boost content reach and engagements.
• Social Media & Content Creation: Oversee the design and creation of digital assets for engaging communications across social media platforms, driving brand awareness and promoting key campaigns on Instagram, Facebook, XHS, TikTok)
• Cross-functional Collaboration: Work closely with our internal/external photographer, videographer, retail operations, and eCommerce teams to align efforts and achieve company sales goals and targets.
• Adjust content strategies based on data insights to optimize future posts and improve ROI.
• Track and analyze content performance metrics such as engagement, reach, likes, shares, and comments.
• Analyse consumer insights, and identify gaps to conceptualize GTM plans from communication to media from time to time for Brand campaigns.

Job Requirements

• Bachelor’s degree in Marketing, Digital Marketing, Communications, or a related field. 
• Proven experience in digital marketing, performance marketing, or CRM. 
• Hands-on experience with ads management across platforms such as Meta (Facebook/Instagram), Google, TikTok.
• Experience in CRM strategy and working with CRM vendors for member acquisition and retention. 
• Strong understanding of performance marketing metrics, with the ability to optimize ads based on data insights.
• Proficiency in social media management, content creation, and overseeing campaigns on platforms like Instagram, Facebook, XHS, TikTok.
• Strong attention to detail, especially in managing budgets and ensuring performance alignment with business goals. 

Skills