Job Description

We are looking for a Digital Marketing Lead to take ownership of our digital marketing strategy and help build our in-house marketing team.

We are a Malaysia-based international logistics company providing cross-border logistics solutions, with shipments supported through 8 global warehouse locations to Malaysia.

This is a hands-on leadership role. You will work closely with the Founder during the initial stage and gradually take ownership of the company's marketing function.

Key Responsibilities:

• Develop and execute monthly and quarterly digital marketing strategies aligned with business objectives.
• Build a clear marketing roadmap covering brand awareness, traffic growth, lead generation and conversion.
• Identify target customer segments, customer search behaviour, market opportunities and content directions.
• Develop content strategies for Xiaohongshu, TikTok, Douyin, Facebook, Instagram, SEO and other relevant digital channels.
• Plan content pillars, keywords, campaigns and publishing calendars based on customer demand and business opportunities.
• Lead and guide Content Marketing / Marketing Executives in daily execution.
• Review content quality and ensure the team understands why the content is being created and what business objective it serves.
• Build and continuously improve the marketing workflow, SOPs, reporting system and team KPIs.
• Monitor marketing performance including traffic, engagement, enquiries, qualified leads and conversion.
• Analyze underperforming campaigns or content and independently propose corrective actions.
• Work closely with the Founder, Sales and Customer Service teams to turn market feedback into actionable marketing strategies.
• Participate in recruiting, developing and scaling the marketing team as the company grows.

Job Requirements

• Minimum 5–10 years of experience in Digital Marketing, Content Marketing, Growth Marketing or a related field.
• Previous experience in a Lead, Assistant Manager, Manager or equivalent ownership role is strongly preferred.
• Proven ability to independently develop and execute marketing strategies — not only follow instructions.
• Strong understanding of content marketing, social media marketing, SEO, lead generation and conversion funnels.
• Experience managing, mentoring or reviewing the work of junior marketing/content team members.
• Able to use marketing data to identify problems and make decisions rather than relying solely on engagement metrics.
• Strong commercial mindset with an understanding that marketing performance should ultimately contribute to qualified enquiries and business growth.
• Hands-on and comfortable working in a growing company where processes and teams are still being built.
• Mandarin proficiency is required, as the role involves Chinese-language content, Chinese social media platforms and communication with Chinese-speaking stakeholders.
• Good command of English. Bahasa Malaysia is an advantage.
• Experience in B2B, logistics, cross-border business, e-commerce or service-based industries is an advantage.

Skills