Job Description

We are looking for a strategic, results-driven, and hands-on Marketing Manager to lead our brand growth, digital marketing, and commercial initiatives. This role is responsible for developing and executing integrated marketing strategies that drive brand awareness, customer acquisition, revenue growth, and long-term business success.

You will oversee multi-channel marketing campaigns, digital advertising, retail activations, content production, and performance marketing while collaborating closely with internal teams, agencies, influencers, and business partners. The ideal candidate is commercially minded, data-driven, and passionate about building brands that deliver measurable business results.


Marketing Strategy & Brand Management

• Develop and execute end-to-end marketing strategies aligned with business objectives and revenue targets. 
• Build and strengthen brand positioning across multiple products, channels, and customer segments. 
• Develop annual marketing plans, promotional calendars, and campaign roadmaps. 
• Ensure consistent brand messaging across all online and offline marketing channels. 

Campaign Planning & Performance Marketing

• Lead integrated marketing campaigns across digital, retail, social media, influencer marketing, events, and traditional media. 
• Plan, manage, and optimize advertising campaigns on Meta, TikTok, Google, and other digital platforms. 
• Monitor campaign performance, ROI, ROAS, and customer acquisition metrics to maximize marketing effectiveness. 
• Drive customer engagement through content marketing, promotions, and data-driven marketing initiatives. 

Digital Marketing & E-Commerce Growth

• Develop digital marketing strategies to increase online sales, lead generation, and customer acquisition. 
• Drive growth across e-commerce platforms, marketplaces, and social commerce channels. 
• Optimize customer journeys, sales funnels, and conversion rates through continuous testing and performance analysis. 
• Explore AI tools, marketing automation platforms, and emerging digital trends to improve productivity and campaign performance. 

Content & Creative Leadership

• Lead the development of engaging marketing content across social media, digital channels, and offline campaigns. 
• Collaborate with designers, photographers, videographers, and content creators to produce compelling marketing assets. 
• Develop creative campaign concepts, seasonal promotions, and brand storytelling initiatives. 

Partnership & Stakeholder Management

• Build and maintain strong relationships with agencies, media partners, influencers, KOLs, vendors, and strategic partners. 
• Negotiate marketing collaborations, sponsorships, and partnership opportunities. 
• Work closely with sales, operations, and product teams to ensure seamless campaign execution. 

Team Leadership & Department Development

• Lead, mentor, and develop the marketing team to achieve departmental and business objectives. 
• Establish efficient marketing workflows, processes, and performance standards. 
• Manage marketing budgets and allocate resources effectively. 
• Foster a collaborative, innovative, and performance-driven team culture. 

Analytics & Business Growth

• Analyze customer behaviour, market trends, competitor activities, and campaign performance. 
• Prepare marketing reports and present actionable insights to management. 
• Identify opportunities to improve customer retention, customer lifetime value, and overall marketing ROI. 
• Drive continuous improvement through data-driven decision-making and strategic planning. 

Job Requirements

• Bachelor's Degree in Marketing, Mass Communication, Business Administration, Digital Marketing, or a related field. 
• Minimum 5 years of marketing experience, including at least 3 years in a managerial or leadership role. 
• Proven experience in developing and executing integrated marketing strategies across online and offline channels. 
• Strong expertise in digital marketing, branding, performance marketing, content marketing, and customer acquisition. 
• Hands-on experience managing Meta Ads, Google Ads, TikTok Ads, and marketing analytics platforms. 
• Strong understanding of CRM, customer loyalty programmes, and e-commerce marketing. 
• Experience managing marketing budgets, agencies, vendors, and external partners. 
• Strong commercial acumen with a proven track record of delivering measurable business growth and ROI. 
• Excellent leadership, communication, presentation, stakeholder management, and project management skills. 
• Strong analytical mindset with the ability to interpret data and convert insights into business strategies. 
• Experience using AI-powered marketing tools and automation platforms is an added advantage. 
• Able to thrive in a fast-paced, results-driven environment while managing multiple projects simultaneously. 

Preferred Qualifications

• Experience in Retail, FMCG, Consumer Goods, E-commerce, Beauty, or Lifestyle industries. 
• Experience leading influencer marketing, affiliate marketing, omnichannel campaigns, and retail marketing initiatives. 
• Familiarity with CRM platforms, Google Analytics, Meta Business Suite, marketing automation tools, and reporting dashboards. 
• Proven success in driving revenue growth through strategic marketing initiatives. 

Skills