Job Description

Hands-on internship / management trainee role within the Marketing Department focused on B2B digital marketing. The trainee will gain practical exposure to content planning and creation (including short-form video and photography), social media trend observation, AI-supported marketing workflows, CRM lead management and market research, with guided supervision and opportunities to contribute ideas to real campaigns.

Job Requirements

Key Responsibilities:

• Content Creation
  • Support planning, shooting and preparing digital content for social media and marketing campaigns.
  • Assist in product photography, recording short videos and creating behind-the-scenes or product-based content.
  • Observe viral content trends and contribute ideas adapted for a B2B audience.
  • Participate in brainstorming and help turn concepts into practical content angles. Optional: participate as creator/presenter when comfortable.
• CRM & Lead Management
  • Review and organize leads from Meta, website, WhatsApp or other channels.
  • Contact leads via calls or WhatsApp for basic qualification only (not a sales role; no sales targets).
  • Monitor WhatsApp AI Agent replies and flag qualified/urgent leads to Marketing Lead.
  • Support lead migration to CRM or Google Sheets and keep lead information clean and accurate.
• Market Analysis & Database Development
  • Monitor competitors' content style, marketing approach and online presence.
  • Collect market observations and content references to assist campaign planning.
  • Perform structured data entry from directories and online listings to build marketing databases.
  • Consolidate leads into CRM/Google Sheets and help identify patterns in enquiries and content performance.
• General Marketing Support
  • Assist with campaign coordination, content scheduling, photoshoot preparation and basic marketing administration.
  • Support reporting by organizing campaign data, lead lists and content references.
  • Collaborate with the team to improve workflow, content quality and lead handling processes.

Qualifications & Expectations:

• Diploma or Bachelor degree student or fresh graduate; preferably from Marketing, Digital Marketing, IT, AI, Business, Mass Communication or related fields.
• Comfortable using digital tools and learning new platforms (Canva, CapCut, basic AI tools).
• Basic call and WhatsApp etiquette; able to communicate in Bahasa Malaysia and English. Mandarin is a bonus.
• Willingness to learn, be curious, proactive in sharing ideas, and receptive to feedback.
• Organized with data and follow-up tasks; respect confidentiality of customer and internal data.

Skills