Job Description

 Prime Commerce - a Digital Commerce Agency in Vietnam, passionate about delivering seamless customer experiences for brands and providing end-to-end solutions to drive online growth. We believe technology and customer experience can elevate brand presence in Vietnam and Southeast Asia. 

• Offices: Vietnam – Malaysia – Singapore.  
• Core Focus: Tech products & Media strategy services.

In addition, we also have a Makase, which is the exclusive distributor of FMCG products, Food, Ingredients, and Japanese Drinks, with over 20 brands operating under a D2C model, directly from the factory to the consumer 

1. Marketing Strategy & Leadership

• Develop and lead marketing strategies for SaaS and FMCG segments to support brand visibility and revenue goals.
• Translate business objectives into effective integrated marketing plans.
• Identify new market opportunities and propose data-driven recommendations.

1. Digital Marketing & Lead Generation (SaaS)

• Oversee performance marketing.
• Drive lead generation and conversion funnels to support the sales team.
• Manage analytics and optimize campaigns to improve ROI and user acquisition.
• Lead creation of SaaS marketing content (landing pages, case studies, product materials).

1. Brand & Trade Marketing (FMCG)

• Develop brand-building campaigns for FMCG clients and product lines.
• Lead trade marketing initiatives including in-store promotions, POS materials, and retail activation.
• Work with sales and distribution partners to enhance visibility and retail performance.
• Manage consumer engagement activities such as sampling, activations, and partnerships.

1. Product & Customer Marketing

• Collaborate with product teams to craft compelling product messaging and positioning for SaaS solutions.
• Plan and execute go-to-market strategies for product launches in both segments.
• Support customer retention and loyalty through targeted communication programs.

1. Content, Communication & Branding

• Oversee creation of marketing collaterals, brand assets, and digital content.
• Ensure brand consistency across all channels and markets.
• Manage social media presence and engagement strategies.

1. Insights, Reporting & Budget Management

• Monitor market trends, competitor activities, and customer insights to guide decisions.
• Track campaign performance and prepare monthly marketing reports and KPIs.
• Manage marketing budgets effectively to maximize impact and efficiency.

Job Requirements

1. Bachelor’s Degree in Marketing, Business, Communications, or a related field.
2. Minimum 4–6 years of marketing experience, with at least 2 years in a managerial or leadership role.
3. Strong understanding of digital marketing, social media strategies, and data analytics.
4. Proficient in marketing tools such as Google Analytics, Meta Ads Manager, Canva, CRM platforms, and email marketing tools.
5. Excellent leadership, communication, and project management skills.
6. Strategic thinker with strong analytical abilities and adaptability.
7. Excellent communication, interpersonal, and presentation skills.

Skills