Flow perks! Get four free classes each month — sweat, stretch, and shake it off on us (when you’re off the clock).

Move, Sweat, Flow!

Level up your flow! Learn, move, and grow your knowledge in yoga, pilates, and everything wellness.

Grow with the Flow

Score exclusive discounts on workshops, merch, and more — because being part of the Flow has its perks.

Perks on Perks

Project Studio Sdn Bhd

The Flow Studio is Malaysia’s leading Yoga and Pilates studio, born from a passion to create a space where movement, mindfulness, and community come together.
Our yoga classes come in a variety of styles, catering to all levels — from beginners taking their first step on the mat to advanced practitioners refining their flow. Our instructors are known for their subtle cueing, intelligent sequencing, and mindful adjustments that help you move safely with the right form and alignment.
Our signature Reformer Pilates method is a dynamic, full-body workout designed to activate fat-burning muscle fibres and build long, lean strength. Expect to sweat, burn, and shake your way to a whole new body.
At The Flow Studio, we believe that wellness goes beyond the physical. It’s about connection, support, and growth — both on and off the mat. From the moment you step through our doors, you’ll feel a sense of calm, care, and belonging that makes The Flow Studio more than just a place to work out — it’s a space to flow, together.

Our Story

The Flow Studio is built on connection, positivity, and growth. We believe that every person who walks through our doors — team or client — deserves to feel seen, supported, and inspired.
As a team, we move with purpose and care. We lead with warmth, professionalism, and passion in everything we do. We celebrate individuality but thrive on collaboration — lifting each other up, sharing knowledge, and growing together.
Our culture is rooted in the same principles as our practice: mindfulness, strength, and balance. Whether on the mat, at the front desk, or behind the scenes, we flow as one — creating a community that feels like home.

Our Culture

About the Role
As Senior Marketing Executive at The Flow Studio, you’ll be leading execution of campaigns that blend creativity, strategy, and storytelling to elevate our brand, grow our client base, and deepen community engagement. You'll work on projects — from campaign ideation to execution, across digital and offline channels — and play a key role in scaling one of Southeast Asia’s most iconic boutique fitness brands.
This is a hands-on role for a high-performing marketer who thrives in a fast-paced environment, loves all things wellness, and is excited to create content and campaigns that don’t just sell classes — but a lifestyle.
Key Responsibilities
Content &amp; Social Media
<ul>
<li>Ensure all content for social media channels is planned and produced in a timely manner</li>
<li>Coordinate filming days, liaise with creators/instructors for UGC</li>
<li>Write adn review engaging, brand-aligned copy that balances authority and wit</li>
<li>Maintain a dynamic content calendar across Singapore and Malaysia</li>
</ul>
Brand Partnerships &amp; Activations
<ul>
<li>Strategize and execute collaborations with brands and KOLs</li>
<li>Ideate and oversee marketing strategy for events and activations</li>
<li>Plan, organize and execute event days from end-to-end</li>
</ul>
CRM, Email &amp; WhatsApp Marketing
<ul>
<li>Develop, schedule and optimise weekly email campaigns (e.g., class launches, promos, lifestyle content)</li>
<li>Build automated flows and trigger campaigns based on user behaviour (welcome, inactive, retention)</li>
<li>Manage WhatsApp Business broadcast strategy and community groups</li>
</ul>
Campaign Management &amp; Growth Marketing
<ul>
<li>Strategize seasonal campaigns, launch promotions, studio events, and partnerships</li>
<li>Work closely with operations teams to drive attendance, upsells, and retention</li>
<li>Plan full-funnel strategies across paid and organic channels (Meta, Google, email, WhatsApp)</li>
<li>Monitor campaign ROI and conversion metrics; report learnings and optimise for growth</li>
</ul>
Reporting &amp; Strategy
<ul>
<li>Track KPIs: follower growth, content engagement, conversion rates, promo performance</li>
<li>Present post-campaign reports with insights, benchmarks, and next steps</li>
<li>Research industry trends and competitor benchmarks</li>
</ul>

This job is for a Senior Marketing Executive at The Flow Studio, where you&#x27;ll creatively lead campaigns that boost a unique fitness brand. You might like this job because you enjoy blending strategy and wellness while engaging communities through vibrant content and exciting events!

Marketing Strategies

Content Strategy

Content Marketing

Digital Marketing

About the Role
As Senior Marketing Executive at The Flow Studio, you’ll be leading execution of campaigns that blend creativity, strategy, and storytelling to elevate our brand, grow our client base, and deepen community engagement. You'll work on projects — from campaign ideation to execution, across digital and offline channels — and play a key role in scaling one of Southeast Asia’s most iconic boutique fitness brands.
This is a hands-on role for a high-performing marketer who thrives in a...

Senior Marketing Executive

Project Studio Sdn Bhd