Job Description

Prudential’s purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people’s career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed.

Principal Duties & Responsibilities:

1) Develop/Co-create and implement the company's brand and product marketing communication strategy, that’s in line with our overall Brand and Business Objectives, not limited to:

• New customer acquisition

• Driving lifetime value

• Reinforce Brand Preference

• Support for distribution teams

2) Develop/Co-develop end to end integrated communications and go-to-market strategies from proposition, messaging to channel strategy based on customer segment for any brand and product launches, not limited to:

• Brand and Product go-to-market communication campaign

• Brand and Product Activation support

• Digital Marketing (end to end funnel)

• Content Marketing

• Out-of-home strategy and any offline owned offline channel

• Distribution support materials

3) Managing key corporate, brand and product related collaterals projects, includes corporate premiums, merchandises and collaterals, not limited to:

• Overseeing the planning, creative development, and projection of related projects.

• Negotiating and managing cost of productions.

• Ensuring excellent designs and production outputs.

4) Be the key liaison in working closely other departments, such as product development, channel marketing and distribution team. and sales, to ensure a seamless execution of go-to-market strategy and that our brand and campaign message is consistent across all platforms.

5) Communicate effectively, develop, and maintain good working relationships with all channel partners, including media, creative, content or production partners to align, plan and execute all campaigns and projects. 

6) Responsible for seamless, timely and perfect execution of all brand and go-to-market campaigns, corporate collateral projects, and activities offline and online at all times.

7) Measure and analyze the effectiveness of all campaigns for performance optimization and improvement.

8) Stay up-to-date with the latest customer, marketing trends and technologies, and ensure that our brand and marketing strategy is innovative and best practice.

9) Ensure that all campaigns are cost-effective and deliver a strong ROI.

10) Manage and mentor and provide guidance and support as needed to subordinates.

11) Maintain a healthy and timely record of paperwork, not limited to ACRs, POs, budget tracker, talent release forms, campaign reports, etc.

Job Specifications:

• Bachelor's degree in marketing, communications, or a related field.

• At least 5 years of experience in brand and communications, with a focus on both traditional and digital marketing channels.

• Result-oriented and driven to solve problems and achieve target objectives.

• Leadership characteristics will be advantageous for this role. You will need to collaborate with internal and external stakeholders effectively.

• Strategic thinking, good analytical skill, problem solvers, self-starter, with the ability to measure and analyze the effectiveness of marketing campaigns.

• Integrated media planning skill, well-verse with both transitional and digital channels projects.

• Knowledge of the latest customer movements, marketing trends and technologies, with a focus on digital marketing channels

• Strong project management skills, with the ability to manage multiple projects simultaneously.

• Excellent attention to detail and ability to prioritize tasks effectively.

• Excellence communication skill.

• With people management experience and the ability to motivate, coach and develop people.

Prudential is an equal opportunity employer. We provide equality of opportunity of benefits for all who apply and who perform work for our organisation irrespective of sex, race, age, ethnic origin, educational, social and cultural background, marital status, pregnancy and maternity, religion or belief, disability or part-time / fixed-term work, or any other status protected by applicable law. We encourage the same standards from our recruitment and third-party suppliers taking into account the context of grade, job and location. We also allow for reasonable adjustments to support people with individual physical or mental health requirements.

Job Requirements