WEBSITE & CONTENT MANAGEMENT

• Manage the day-to-day operations and maintenance of Prudential Malaysia's corporate website.

• Coordinate website updates, content publishing and enhancement initiatives with internal stakeholders, GHO IT and external partners.

• Manage website requests and ensure SLA/TAT commitments are met.

• Ensure all website content is accurate, compliant with regulatory and internal governance requirements, customer-centric and aligned with brand standards.

• Manage the delivery of campaign landing pages, website enhancements, digital customer journeys and corporate website new features to improve content discoverability, user experience and conversion.

SOCIAL MEDIA MANAGEMENT

• Manage the execution of Prudential Malaysia's social media content and campaigns across relevant platforms.

• Coordinate content calendars, publishing schedules and campaign deployment with agencies and stakeholders.

• Monitor performance and engagement metrics, providing recommendations to improve effectiveness and reach.

• Manage influencer, content partnership and social media activation initiatives where applicable.

PERFORMANCE MARKETING, SEO, AIO & SEM

• Drive the execution and optimisation of digital marketing campaigns across owned and paid channels.

• Lead agency partners to ensure quality execution, timely delivery, performance accountability and continuous optimisation.

• Coordinate SEO and AI Optimisation (AIO) initiatives to strengthen Prudential's discoverability across search and AI-enabled environments.

• Monitor paid media performance across key metrics such as reach, traffic, leads, cost per lead, conversion rate and return on media investment.

• Optimise digital customer journeys, landing pages and conversion paths to improve engagement, lead quality and campaign effectiveness.

REPORTING & ANALYTICS

• Consolidate and analyse digital marketing performance across website, social media, SEO, SEM and campaign activities.

• Prepare regular reports, dashboards and performance updates for stakeholders.

• Translate performance data into actionable recommendations to improve campaign effectiveness, customer engagement and media efficiency.

• Ensure proper implementation of tracking, tagging, UTM governance, consent requirements and performance measurement across digital assets.

VENDOR, BUDGET & CONTRACT MANAGEMENT

• Manage day-to-day engagement with digital agencies, media partners and external vendors.

• Track digital marketing budgets, campaign expenditures and agency retainers.

• Coordinate invoice processing, payment submissions and financial documentation.

• Manage procurement activities, contract administration, statements of work and vendor onboarding requirements.

GOVERNANCE & STAKEHOLDER MANAGEMENT

• Ensure all digital activities comply with regulatory, compliance and brand requirements.

• Coordinate stakeholder reviews, approvals and project timelines.

• Maintain appropriate documentation, records and audit trails.

• Lead cross-functional collaboration to ensure smooth delivery of digital initiatives and business priorities.

QUALIFICATIONS & REQUIREMENTS:

• Bachelor’s degree in Marketing, Communications, Business, Digital Media or a related discipline.

• 6–8 years of experience in either digital marketing, digital operations, website management, social media marketing, content marketing, performance marketing or related disciplines.

• Proven hands-on experience managing corporate websites, content publishing, digital campaigns and agency partners.

• Strong working knowledge of SEO, SEM, performance marketing, digital analytics and campaign optimisation.

• Experience with digital analytics and marketing platforms such as Google Analytics, Google Search Console, Google Ads, Looker Studio and major social media platforms.

• Experience managing budgets, invoices, vendor coordination, procurement processes and contract administration.

• Strong project management, organisational and stakeholder management skills, with the ability to manage multiple priorities independently.

• Good understanding of governance, compliance, approval workflows and documentation requirements, preferably within a regulated industry.

• Comfortable working with data-driven campaign planning, performance tracking and optimisation to improve customer engagement outcomes.

• Excellent written and spoken English. Ability to read and write Mandarin would be an added advantage.