Job Description

• Brand Strategy Development: Develop and execute strategic branding initiatives that align with the company's overall objectives and target market. Define brand positioning, messaging, and differentiation strategies to create a strong brand identity.
  
• Marketing Campaign Management: Plan, execute, and optimize integrated marketing campaigns across multiple channels, including digital, social media, print, and events. Collaborate with internal teams and external agencies to ensure campaign success.
  
• Creative Content Development: Lead the development of creative marketing content, including copywriting, design, and multimedia assets. Ensure all content is aligned with the brand's tone, style, and values.
  
• Brand Communication: Manage all aspects of brand communication, including public relations, media relations, and internal communications. Develop press releases, media kits, and other materials to enhance brand visibility and reputation.
  
• Digital Marketing Strategy: Develop and implement digital marketing strategies to drive online traffic, engagement, and conversions. Utilize SEO, SEM, email marketing, and social media to reach target audiences effectively.
  
• Market Research and Analysis: Conduct market research to understand consumer behavior, market trends, and competitor strategies. Use insights to inform branding and marketing strategies and identify new opportunities for growth.
  
• Brand Guidelines and Compliance: Develop and maintain brand guidelines to ensure consistency across all marketing materials and communications. Monitor compliance and provide guidance to internal teams and external partners.
  
• Budget Management: Manage the marketing budget effectively, ensuring resources are allocated efficiently and ROI is maximized. Track expenses, analyze performance metrics, and adjust strategies as needed.
  
• Cross-Functional Collaboration: Collaborate with internal teams, including sales, product development, and customer service, to ensure alignment of branding and marketing strategies with overall business goals.
  
• Brand Performance Monitoring: Monitor and analyze key performance indicators (KPIs) related to brand awareness, customer engagement, and market share. Use data to evaluate the effectiveness of branding and marketing initiatives and make data-driven decisions.

Job Requirements

• Qualification: At least Bachelor's degree in Sales, Marketing, Business Administration or a related field
  
• Language: Fluent in English (Both Spoken and Written), Knowledge of Mandarin is highly desirable
  
• Proven experience in branding, marketing, or related roles, preferably in a managerial capacity.
  
• Strong understanding of branding principles, marketing strategies, and consumer behavior.
  
• Proficiency in digital marketing tools and platforms.
  
• Strong analytical and problem-solving skills.
  
• Ability to work effectively in a fast-paced, dynamic environment.
  
• Creative thinking and innovative approach to branding and marketing.

Skills