Job Description

About Qra (pronounced Q-ra) - is a modern and lifestyle grocer; thoughtfully designed to bring communities closer through quality food, curated selections, and personalised experiences; all with a genuine Qra Touch.

As an Assistant Manager, Marketing (A&P), you’ll play a key role in shaping how our customers experience the Qra brand. From campaigns execution to amplifying our voice across digital, in-store, and community touchpoints, you’ll work closely with internal teams and external partners to build brand presence and drive engagement. 

Responsibilities:

Campaigns & Community Activation

• Lead the planning and execution of integrated marketing campaigns aligned with business and brand objectives. 
• Work cross-functionally with internal teams to ensure smooth rollout and execution.
• Coordinate community events and on-ground activations that strengthen brand visibility and customer connection.
• Track campaign performance and provide insights to improve effecriveness. 

Social & Content Marketing

• Manage Qra’s social media presence, overseeing content planning and creation in line with Qra brand personality, strategy, and relevant trends.
• Monitor content performance and continuously optimise strategies to grow reach, engagement, and community.

Customer Experience Initiatives

•  Oversee customer service channels—including email, WhatsApp, Google reviews, and in-store feedback—ensuring timely, helpful, and friendly responses.
•  Drive customer feedback initiatives, translate insights into actionable improvements, and collaborate across teams to enhance the end-to-end experience.
•  Enhance the in-store customer experience by identifying and driving improvements to customer-facing information, communications, and visual touchpints. 

Partnership & Collaborations

• Manage partnerships and collaborations that enhance customer engagement and strengthen brand visibility, ensuring alignment with Qra’s brand and marketing strategy. 

Job Requirements

Requirements:

• Degree in Marketing, Business, Hospitality, or a related field.
• Minimum 5 years of experience in Marketing, customer experience management, retail operations, or hospitality, preferably within lifestyle, grocery, or F&B industries.
• Strong understanding of customer behaviour.
• Experience managing cross-functional projects and collaborating with teams.
• Familiarity with digital communication platforms (WhatsApp, email, Google Reviews, social media) and customer feedback systems.
• Excellent interpersonal and communication skills, with a track record of building relationships with both customers and internal teams.
• Strong organisational and project management skills, capable of handling multiple initiatives and priorities in a fast-paced environment.

Must-Haves:

• A proactive mindset with a passion for creating thoughtful, personalised, and seamless customer experiences.
• Passion for delivering exceptional customer experiences and cultivating a community-first atmosphere. 
• Creative problem solver - able to think innovatively and develop personalised service enhancements that would benefit our customers. 
• Collaborative team player - works well with diverse teams within the organisation to bring customer experience strategies to life. 
• Agility & adaptability - thrives in a growing, fast-paced start-up environment and embraces change as an opportunity to innovate. 
• Enthusiasm for social media and storytelling, create engaging, brand-aligned content.

Skills