Job Description

We are looking for a creative, hands-on and data-driven Social Media Specialist to manage and grow social media accounts across platforms including REDnote (小红书/Xiaohongshu), Instagram, Facebook, TikTok and other relevant channels for our clients.

You will develop platform-specific strategies, manage content calendars, create content ideas and briefs, coordinate execution, engage communities and analyse performance to continuously improve results.

As REDnote is an important part of this role, strong written and spoken Mandarin/Chinese is required. You should understand how content, trends and audience behaviour differ across platforms and be able to adapt content accordingly.

Responsibilities

Strategy & Planning

• Translate client objectives into platform-specific social media strategies, including target audiences, content pillars and growth opportunities.
• Develop content calendars and campaign plans across multiple social media platforms.
• Stay ahead of social media trends, platform developments and audience behaviour to identify relevant opportunities for client brands.

Content & Creative

• Develop content ideas, concepts, hooks, captions and creative briefs for static posts, carousels, short-form videos, lifestyle content and other social-first formats.
• Write, edit and review Mandarin/Chinese content for REDnote (小红书) and support English content across other social platforms.
• Adapt content to suit each platform and audience rather than using a one-size-fits-all approach.
• Brief and collaborate with designers, video editors, copywriters and other creative team members to deliver engaging content.

Account & Community Management

• Manage day-to-day client accounts across REDnote, Instagram, Facebook, TikTok and other relevant social media platforms.
• Coordinate content scheduling, publishing, comments, messages and community engagement.
• Monitor audience feedback and escalate relevant product, service or brand-related matters when required.
• Identify opportunities to improve account growth and engagement.

KOL/KOC & Creator Collaboration

• Work with the influencer team to identify suitable KOLs, KOCs and content creators based on campaign objectives.
• Support creator briefing, content direction, coordination and content review.
• Ensure creator content aligns with brand guidelines and campaign objectives.

Measurement & Optimisation

• Monitor and analyse social media and content performance across platforms.
• Prepare clear reports covering performance, key learnings, insights and recommended next actions.
• Use performance data to identify successful content and optimise future strategies and content.
• Partner with the Performance Marketing team on content amplification and paid social activities where relevant.

Client & Project Management

• Communicate with clients on content planning, approvals, recommendations and account-related matters.
• Independently manage assigned accounts, content calendars, priorities and timelines with minimal supervision.
• Manage multiple client brands and projects concurrently while maintaining quality and meeting deadlines.
• Take ownership of assigned work and proactively follow up on approvals, actions and deliverables.

Job Requirements

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
• 2–4 years of experience in social media, content marketing or digital marketing; agency experience is an advantage.
• Hands-on experience managing multiple social media platforms, including Instagram, Facebook, TikTok and/or REDnote (小红书).
• Strong written and spoken Mandarin/Chinese, with the ability to create and review Chinese content for REDnote; good working proficiency in English.
• Strong understanding of social media trends, content creation, storytelling and audience behaviour across different platforms.
• Creative and analytical, with the ability to turn content performance into actionable improvements.
• Strong organisational skills with the ability to manage multiple client accounts, calendars and deadlines.
• Able to work independently, take ownership and manage priorities with minimal supervision.

Nice-to-have

• Experience working in a marketing, digital, creative or social media agency.
• Experience with KOL/KOC, influencer campaigns or paid social media.
• Portfolio or examples of social media accounts/content you have worked on.
• Familiarity with paid amplification, UTMs, and attribution tracking.

Skills