Job Description

Pictureworks is an imaging technology and guest experience company serving the global attractions, leisure and

entertainment industry. We partner with theme parks, visitor attractions, entertainment destinations and tourism

stakeholders to transform guest moments into memorable, technology-enabled experiences through our imaging

solutions, digital platforms and PictureAir™ ecosystem.

As Pictureworks expands across Asia and international markets, we are strengthening our Group business

development capability to originate, develop and secure new commercial opportunities across full turnkey imaging

operations, technology and licensing solutions, strategic partnerships and other emerging business models.

Job Requirements

This is a new-business growth role with Group, regional and international exposure. The Business Development

Manager – New Business is responsible for identifying, developing and converting new commercial opportunities for

Pictureworks across its full turnkey imaging operations, technology and licensing solutions, strategic partnerships

and other emerging business models.

The role covers the full business development lifecycle — from market mapping and prospecting through relationship

development, commercial modelling, proposal/RFP preparation, negotiation and handover for implementation. The

successful candidate is expected not only to respond to formal tenders, but also to proactively create opportunities

by identifying where Pictureworks can introduce, replace, enhance or operate an attraction’s imaging and guest

photography business.

Key Responsibilities:

• Build and manage a qualified pipeline of new business opportunities across regional and international markets.
• Proactively identify and approach attraction operators, destination owners, entertainment groups, tourism stakeholders and other strategic prospects.
• Develop account strategies for priority opportunities and progress them through clearly defined commercial stages; own opportunities from initial engagement through proposal, negotiation and commercial closing.
• Develop licensing and technology partnership opportunities including PictureAir™, digital platforms, AI-enabled guest experiences and related solutions; structure revenue share, licensing fees, technology/service fees, minimum commitments and managed-service arrangements.
• Identify and develop full turnkey imaging opportunities where Pictureworks can design, deploy and operate capture points, technology, staffing, retail operations and digital fulfilment.
• Develop business cases, proposals, pitch materials and commercial recommendations; work with Finance, Operations and Technology to assess attendance, capture/conversion potential, average transaction value, revenue potential, CAPEX/OPEX, manpower and expected profitability.
• Identify and coordinate RFIs, RFPs and tenders and proactively create opportunities; lead or support site assessments, presentations, clarification meetings and commercial negotiations; coordinate with Legal and Finance for contract execution and handover for mobilisation and implementation.
• Build trusted relationships with senior stakeholders, decision-makers, procurement teams and strategic partners; represent Pictureworks at partner meetings, site visits, industry events and conferences.
• Maintain disciplined CRM/pipeline reporting, forecasting, next actions and management updates; collaborate with regional BD resources and cross-functional teams.

Qualifications & Experience:

• Bachelor’s degree in Business, Marketing, Hospitality, Tourism, Commercial Management or related discipline.
• Approximately 5 - 8 years of business development, complex B2B solution selling, strategic partnerships, commercial development, licensing, managed services or key account experience.
• Demonstrated experience originating, developing and closing B2B commercial opportunities and multi-year agreements; regional or international experience preferred.
• Experience in attractions, tourism, entertainment, hospitality, technology solutions, concessions, outsourcing/managed services, licensing, media, leisure or related sectors advantageous.
• Practical exposure to commercial proposals, revenue-share, licensing or turnkey operating models, RFP/RFI/tender processes and contract negotiations.
• Strong prospecting, relationship-building, presentation, negotiation and proposal-writing capability, supported by sound commercial and financial judgement.
• Comfortable working with senior decision-makers and able to move opportunities from first conversation to commercial closure.

Language Requirements:

• English — professional working proficiency
• Mandarin Chinese — professional working proficiency
• Bahasa Malaysia — professional working proficiency

Skills