Job Description

About Wellthy

Wellthy is a fast-growing Malaysian health & beauty brand house. We build and scale preventive-wellness brands — including VizionGuard (Malaysia's first liquid blueberry eye superfood, with a clinical trial underway), Rootree (Korean vegan skincare), Formulier, and WeCare, our AI-powered health app. We grow through a powerful combination of e-commerce, KOL/KOC-driven content commerce, and a nationwide affiliate/distribution network. We're now scaling aggressively and looking for a hands-on online marketing leader to drive that growth.

The Role

We are looking for a hands-on Sales & Marketing professional to drive Wellthy's commercial growth across e-commerce, digital marketing, KOL/KOC partnerships, and distribution channels.

You will be responsible for developing and executing growth strategies that increase revenue, strengthen our brands, and expand our customer base. This role requires someone who is equally comfortable setting strategic direction and getting involved in execution — from managing online sales channels and campaigns, building creator partnerships, supporting sales networks, to analysing performance data and improving results.

Working closely with founders, internal teams, external agencies, and partners, you will play a key role in building scalable sales and marketing engines that support Wellthy's rapid expansion across Malaysia and the region.

Key Responsibilities

Sales & Business Growth

• Develop and execute sales strategies to achieve revenue and business growth targets.
• Support and grow our affiliate, distributor and reseller network.
• Build strategic partnerships to expand market reach.
• Monitor sales performance and identify new business opportunities.

Digital Marketing & Brand

• Plan and execute digital marketing campaigns across Meta, TikTok, Google and other relevant channels.
• Develop integrated marketing campaigns that drive awareness, engagement and conversion.
• Manage brand positioning and ensure consistent communication across all channels.
• Plan content strategies and oversee creative execution.

E-Commerce & Content Commerce

• Own and grow our e-commerce channels including Shopee, Lazada, TikTok Shop and our official website.
• Plan major online campaigns, platform promotions, live commerce and seasonal launches.
• Work with KOLs, KOCs and creators to drive measurable sales and brand awareness.
• Optimise customer acquisition, conversion, AOV and repeat purchase using data and analytics.

Marketing Operations & Technology Coordination

• Coordinate with external development teams and technology vendors to ensure digital platforms and integrations operate smoothly.
• Translate business and marketing requirements into clear technical specifications for implementation.
• Perform user acceptance testing (UAT) and quality assurance before new features and campaigns go live.
• Oversee marketing systems including CRM, e-commerce integrations, AI platforms and campaign tools.
• Maintain documentation, workflows and standard operating procedures to improve operational efficiency.

Leadership & Project Management

• Coordinate cross-functional projects involving sales, marketing, operations and technology.
• Manage external agencies, freelancers and vendors to ensure timely delivery and quality execution.
• Track KPIs, prepare performance reports and continuously improve processes and results.
• Mentor and develop team members while fostering a collaborative culture.

Job Requirements

Requirements

• 5+ years of experience in sales, marketing, e-commerce or business development.
• Proven experience managing digital marketing campaigns and e-commerce platforms.
• Strong understanding of KOL/KOC marketing, content commerce and customer acquisition.
• Experience coordinating cross-functional projects and external vendors.
• Strong project management and organisational skills with excellent attention to detail.
• Comfortable working with digital platforms and technology teams; able to translate business requirements into technical specifications.
• Data-driven with strong analytical and problem-solving skills.
• Excellent communication and stakeholder management skills.
• Fluent in English; Mandarin is highly preferred. Bahasa Malaysia is an advantage.

Nice to Have

• Experience in health, wellness, beauty or FMCG industries.
• Experience with affiliate marketing or community commerce.
• Familiarity with CRM, Shopify, TikTok Shop, Shopee, ERP or AI-powered platforms.
• Experience managing live commerce and performance marketing campaigns.

Success in the First 6–12 Months

• Achieve sales and revenue growth targets across online and offline channels.
• Grow e-commerce GMV while improving ROAS and customer acquisition efficiency.
• Build a high-performing KOL and content ecosystem that drives measurable sales.
• Deliver marketing campaigns and digital projects on time with high quality.
• Improve operational efficiency through stronger systems, documentation and cross-functional collaboration.

What We Offer

• A high-impact role in a fast-growing health and wellness company.
• Opportunity to work directly with founders and shape the company's commercial strategy.
• Exposure to multiple consumer brands, AI-powered healthcare solutions and regional expansion.
• Competitive remuneration, career development and the opportunity to grow with the business.

Skills