Job Description

Job Purpose

To support and execute marketing, branding and communications initiatives for Pictureworks and assigned business units. The role is hands-on and execution-focused, responsible for delivering high-quality marketing materials, campaigns, digital content and stakeholder communications accurately, on time and in line with approved brand standards and business objectives.

Marketing & Campaign Execution

• Plan, coordinate and execute marketing campaigns, promotions, launches and partnership initiatives across assigned business units.
• Translate approved marketing plans and business requirements into clear execution timelines, deliverables and follow-up actions.
• Coordinate with internal stakeholders, agencies, designers, vendors and partners to ensure campaigns are delivered accurately and on schedule.
• Support customer acquisition, merchant acquisition, loyalty engagement, lead generation and revenue-driving initiatives where applicable.
• Track campaign performance and prepare post-campaign reports with key results, learnings and recommended follow-up actions.

Brand, Content & Marketing Collaterals

• Maintain brand consistency across websites, social media, presentations, sales decks, EDMs, brochures, event materials and other marketing assets.
• Draft, edit and proofread marketing copy, corporate content, social media posts, campaign messages and internal/external communications.
• Coordinate the development of creative assets with internal or external designers and ensure final output is suitable for its intended use.
• Perform quality-control checks before submission or publication, including content accuracy, spelling, layout, image quality/resolution, dimensions, file format, links and brand compliance.
• Maintain organised and up-to-date marketing asset libraries, source files, approved artwork and brand materials.

Digital & Social Media

• Manage day-to-day content planning and publishing across assigned digital and social media channels.
• Maintain content calendars and coordinate timely updates to websites, landing pages and campaign channels.
• Monitor engagement, traffic and campaign metrics and compile regular performance reporting.
• Support basic digital marketing activities including EDM, CRM/member communications, paid media coordination and campaign tracking.

  Cross-Business Marketing Support

• Provide marketing support across Pictureworks’ assigned brands, business units, projects and strategic initiatives based on agreed priorities and requirements.
• Understand the different audiences, products and commercial objectives across assigned brands and projects, and adapt execution accordingly.
• Manage multiple briefs concurrently, maintain clear work-in-progress tracking and communicate timelines, dependencies and risks early.
• Work closely with business, commercial, operations, technology and management teams to ensure marketing deliverables support business priorities.

PR, Corporate Communications & Events

• Support the preparation of press releases, media materials, corporate announcements, executive profiles and thought-leadership content.
• Coordinate with PR agencies, media partners and external stakeholders when required.
• Support corporate events, exhibitions, launches, partner activities and internal communications, including preparation of required materials and on-ground coordination.

Marketing Operations & Governance

• Maintain structured workflows, approval records, marketing calendars, project trackers and campaign documentation.
• Obtain quotations, coordinate purchase requirements and monitor approved marketing budgets where assigned.
• Ensure all materials are properly checked and management-ready before seeking approval; avoid incomplete, low-quality or technically unsuitable submissions.
• Take ownership of assigned deliverables from brief through completion, with proactive follow-up and escalation when deadlines or quality standards are at risk.

Job Requirements

•  Bachelor’s degree or diploma in Marketing, Communications, Business, Mass Communications or a related discipline.
• Approximately 3-5 years of relevant experience in marketing, branding, digital marketing, communications or account servicing. Strong candidates with slightly less experience but demonstrated ownership and execution capability may be considered.
• Strong written and spoken English. Proficiency in Bahasa Malaysia is required; Mandarin/Chinese proficiency is an advantage for regional and China-facing work.
• Strong copywriting, proofreading and presentation skills, with excellent attention to detail.
• Good working knowledge of digital and social media platforms, campaign execution and marketing performance reporting.
• Competent in Microsoft PowerPoint, Word and Excel; familiarity with Canva, Adobe Creative Suite or similar creative tools is advantageous.
• Experience working across multiple brands, business units or client accounts is advantageous; agency experience is a plus.
• Exposure to technology, digital platforms, eCommerce, attractions, hospitality, lifestyle or consumer businesses is advantageous.

Key Competencies

• Hands-on executor with strong ownership and follow-through.
• Meticulous quality control and the ability to identify issues before work is submitted for approval.
• Able to manage multiple priorities and deadlines in a fast-paced, multi-brand and project-based environment.
• Commercially aware and able to connect marketing activities with business outcomes.
• Resourceful, proactive and comfortable working independently while collaborating across teams.
• Strong stakeholder management, communication and problem-solving skills.
• High integrity, accountability and willingness to learn.

Skills