Job Description

The Salesforce Lead is responsible for overseeing the design, development, configuration, and

governance of the Salesforce platform to support Mah Sing’s business operations and digital

transformation strategy. This role ensures the platform’s reliability, scalability, and alignment

with business objectives — enabling process automation, improved user experience, and data-

driven decision-making. The position also involves leading a small internal team or managing

vendors to deliver robust Salesforce solutions.

Key Responsibilities

1. Salesforce Administration & Governance

•  Manage user accounts, profiles, roles, permissions, and data access settings.
•  Maintain system security, data integrity, and compliance with internal governance policies.
•  Monitor system usage and performance, ensuring platform stability and availability.
•  Oversee system audits, data cleansing, and scheduled backup processes.

1. Development & Customization

•  Design, develop, test, and deploy custom applications, integrations, and automations using

Apex, Visualforce, Lightning Components, and Flow.

•  Configure Salesforce objects, workflows, validation rules, and approval processes to meet

evolving business requirements.

•  Integrate Salesforce with other enterprise systems and third-party tools via APIs and

middleware.

•  Implement new Salesforce features and functionalities as part of continuous system

enhancement.

1. Project & Stakeholder Management

•  Collaborate with business stakeholders to gather and translate requirements into effective

Salesforce solutions.

•  Lead Salesforce-related projects from inception to deployment, ensuring adherence to quality,

scope, and timeline.

Job Requirements

Education:

•  Bachelor’s Degree in Information Technology, Computer Science, Business Information Systems,

or equivalent.

•  Salesforce Certified Administrator and Salesforce Platform Developer I required.
•  Salesforce Developer II or other Salesforce certifications are advantageous.

Experience:

•  Minimum 5–8 years of hands-on Salesforce experience, including at least 2 years in a leadership

or managerial capacity.

•  Proven track record managing Salesforce implementations, integrations, and customizations.
•  Strong expertise in Apex, Lightning, and API integrations.
•  Experience with Sales Cloud, Service Cloud, Marketing Cloud, and Agentforce.

Skills & Competencies:

•  Strong analytical and problem-solving abilities.
•  Excellent communication and stakeholder management skills.
•  Project management and leadership experience.
•  Detail-oriented with high data accuracy standards.
•  Ability to manage multiple priorities in a fast-paced environment.

Skills