Job Description

• Plan and execute integrated marketing campaigns across digital and traditional platforms, ensuring alignment with brand objectives and campaign briefs provided by management.
• Manage social media platforms, curate engaging content, and oversee day-to-day engagement strategies to grow brand awareness and audience interaction.
• Coordinate advertising campaigns, including billboard placements, media scheduling, and promotional activities with external vendors and agencies.
• Support the development and execution of marketing campaigns by translating marketing strategies into actionable content and deliverables.
• Supervise and guide graphic designers, photographers, and videographers to ensure consistent visual branding and timely delivery of creative assets.
• Lead creative execution for marketing projects, including conceptualisation of campaign visuals, content direction, and execution of approved creative ideas.
• Coordinate and organise product photoshoots, including styling, set arrangement, and visual storytelling to support campaign objectives.
• Oversee the production of marketing materials for social media, e-commerce platforms, website content, and offline promotional materials.
• Write and develop marketing copy for social media posts, product campaigns, and website content in line with brand tone and guidelines.
• Liaise with media agencies, advertising partners, and production vendors to ensure smooth execution of campaigns and marketing initiatives.
• Manage influencer and KOL coordination for assigned campaigns to support brand visibility and engagement.
• Track and ensure timely execution of campaign timelines, deliverables, and content calendars across all marketing channels.
• Collaborate closely with internal teams, including creative producers and marketing executives, to ensure alignment on campaign execution and output quality.
• Ensure proper organisation of studio inventory, production materials, and marketing assets to support day-to-day operations.
• Stay updated on market trends, social media platforms, and creative best practices to enhance content quality and engagement.
• Support the implementation of new tools, including AI-based solutions, to improve content creation efficiency and workflow productivity.
• Maintain high standards of quality control across all marketing outputs, ensuring consistency in branding, messaging, and visual presentation.

Job Requirements

• Bachelor’s Degree in Marketing, Communications, Business, Design, or a related field is preferred; however, candidates with strong relevant experience are encouraged to apply.
• Prior leadership or supervisory experience in managing creative or marketing teams is an added advantage. 
• Minimum 3–5 years of experience in marketing, with strong exposure to both digital and traditional channels (experience in retail/lifestyle brands is an advantage).
• Strong understanding of branding, creative direction, and integrated marketing campaign execution.
• Ability to conceptualise and execute photoshoots, including styling and creative direction.
• Strong copywriting skills with the ability to craft engaging content for social media and web platforms.
• Experience working with media agencies, advertising partners, and managing campaign execution.
• Familiarity with KOL/influencer marketing, including sourcing, coordination, and performance tracking.
• Experience in budget management and cost optimisation for marketing initiatives.
• Knowledge or exposure to AI tools and willingness to adopt new technologies to improve workflow efficiency.
• Excellent communication, leadership, and interpersonal skills. 

Skills