Job Description

 Key Responsibilities:

• Develop and maintain strong business relationships with distributors, wholesalers, and key retail partners to drive product availability and visibility in the assigned territory.
• Achieve sales targets by ensuring effective market coverage, distribution width, and depth.
• Plan and execute sales activities, trade promotions, and in-store displays to maximize brand presence and sales performance.
• Monitor and analyse sales performance, market trends, and competitor activities, providing timely reports and recommendations to management.
• Ensure smooth day-to-day operations including stock management, order coordination, and timely delivery to customers.
• Supervise, coach, and motivate merchandisers / sales team to ensure proper product display, merchandising standards, and execution of promotional activities.
• Conduct regular store visits to evaluate trade execution, identify improvement opportunities, and strengthen customer relationships.
• Resolve on-ground operational issues promptly and effectively to ensure customer satisfaction and business continuity.
• Collaborate with internal departments (marketing, logistics, and finance) to support business plans and improve sales efficiency.

Job Requirements

 Qualifications:

• Minimum Diploma or equivalent qualification in Business, Marketing, or related field.
• Minimum 2 years of relevant experience in FMCG, retail, or distribution sales.
• Proven track record in achieving sales targets and business growth.
• Experience in handling Traditional Trade (General Trade) and distributor operations is an added advantage.
• Strong negotiation, communication, and relationship management skills.
• Able to analyze sales data, identify market opportunities, and execute sales plans.
• Independent, proactive, self-motivated, and results-driven.
• Good planning, reporting, and time management skills.
• Able to work under pressure and achieve monthly sales targets.
• Basic knowledge of Microsoft Excel, Word, and PowerPoint.
• Possess a valid driving licence and own transportation.
• Willing to travel within the assigned territory (Kelantan / Terengganu).

Skills