Job Description

We are looking for a driven and detail-oriented Digital Marketing Executive who is passionate about creating impact for brands in the digital space. This is an AI-augmented role: you will pair strategic and client-facing judgment, deep local market understanding, and modern tools like Claude (via Cowork), ChatGPT, and specialised platforms to move faster from research to insight to execution. We're also looking for someone genuinely curious and purpose-driven, who digs to understand why a campaign or initiative matters, not just what needs to get done. Your contribution will directly shape the success of digital strategies and campaigns that deliver measurable results. 

Key Outcomes You Will Drive

•  Client Success
  Be a trusted digital partner to clients through servicing that's fast and dependable: respond to client messages promptly, always come back with a solution rather than just a status update, and proactively reach out with ideas, insights, and recommendations before clients have to ask. With research, ideation, and reporting increasingly automated, more of your time goes into the advisory conversations and relationship-building that clients actually value.
•  Insight-Driven Work
  Use Claude (via Cowork), ChatGPT, and specialised research and analytics tools to gather industry trends, competitor moves, and audience behavior in a fraction of the time manual research used to take. Your value shifts from stitching together searches, surveys, and social listening by hand, to framing sharp research questions, sanity-checking what the tools surface, and turning it into insight that's genuinely relevant to the client's market.
•  Audience Mastery
  Bring real depth to how you understand the Malay demographic in Malaysia. Recognise that it isn't one audience but at least 6 distinct segments, each with its own values, media habits, and triggers, and build strategies and content that speak to each segment on its own terms rather than defaulting to one-size-fits-all messaging.
•  Engaging Campaigns
  Generate campaign ideas, both thematic and tactical, by prompting LLMs with well-constructed briefs. You act as visionary (directing the prompts toward ideas worth pursuing), reviewer (QA-ing what's generated for strategic soundness and quality), and refiner (adapting it to the client's brand, audience, and objectives) before it goes into execution across multiple platforms.
•  Optimised Ad Performance
  Set up and manage ad campaigns across Facebook, Instagram, Google, YouTube, and more. With performance monitoring increasingly automated, spend most of your energy on judgment calls: interpreting what the data is telling you and deciding how to optimise for performance and return on investment.
•  Brand Presence Management
  Manage day-to-day operations of brand social media pages, including publishing content, engaging with audiences, and ensuring brand voice consistency.
•  Influencer & KOL Partnerships
  Stay genuinely plugged into the influencer and KOL landscape, especially on Instagram and TikTok. Identify the right voices for a client's brand and audience, manage those relationships, and fold influencer content into the broader campaign so it feels native rather than bolted on.
•  Content Excellence
  Collaborate with designers and content creators to build impactful content for brand communication. With vertical video now dominating attention, prioritise on-brand, on-trend, TikTok-first video content, not just technically polished but built to land the brand or product's proposition. Organise and maintain content calendars while ensuring client feedback is implemented effectively.
•  Data-Backed Decisions
  With much of the manual work of pulling numbers off dashboards and building charts and tables now automated, your job is to interpret that output critically and deliver weekly, monthly, and campaign reports with sharper, more actionable recommendations for optimisation and growth than manual analysis used to allow.
•  Collaborative Spirit
  Support the wider team with ad-hoc tasks and contribute positively to a high-performance, creative environment.

What Success Looks Like:

•  Campaigns that are delivered on time, on budget, and exceed client expectations.
•  Social content that sparks engagement and strengthens brand presence.
•  Reports that go beyond measuring performance to uncover sharper, faster opportunities, thanks to automated data pipelines paired with your judgment.
•  Clients who see you as a proactive, reliable, solutions-driven partner who blends human judgment with AI-powered speed.

Job Requirements

•  Bachelor's Degree in Marketing, Communications, Media, or related field.
•  At least 1 year of experience in client servicing and digital marketing, ideally in an agency environment.
•  Proven success in managing digital campaigns and growing client accounts.
•  Excellent verbal and written communication skills in both English and Malay.
•  A natural people person with the charisma to build trust and drive enthusiasm in every client conversation.
•  Highly organized, detail-oriented, and comfortable managing multiple deadlines under pressure.
•  Proficiency in Google Workspace and Microsoft Office tools.
•  Skilled in using Claude (via Cowork), ChatGPT, and other specialised AI and analytics platforms to drive research, ideation, and reporting, with the judgment to prompt effectively and critically QA and refine what the AI produces rather than taking it at face value.
•  Strong grasp of the Malay demographic in Malaysia and its distinct segments, with the ability to tailor strategy and content to each rather than treating it as a single audience.
•  Proven ability to conceive and produce on-brand, on-trend vertical video content (TikTok-first), with an instinct for what stops the scroll while still landing the brand or product's proposition.
•  Well-connected in the influencer and KOL space, particularly on Instagram and TikTok, with a good read on which creators genuinely fit a brand versus which just have big numbers.
•  Genuinely curious and purpose-driven: you dig to understand the 'why' behind a campaign or initiative, not just the 'what', and let that understanding shape the work.
•  An active digital native; you're on top of trends and can spot what's working (and what's not) across social platforms.

Skills