Job Description

Overview

Sashimi is an award-winning creative agency driven by deep human insights. We have developed a proprietary research framework designed to simplify and categorize the diverse consumer landscape of the Malay market in Malaysia. We are inviting Malaysian students (Bachelor’s, Master’s, or PhD) to collaborate with us for their Final Year Project (FYP) or Thesis. This role offers a unique chance to apply academic theories to real-world business contexts and marketing challenges.

Your Mission

Bridging academic research with industry-leading marketing strategies, you will use our internal framework as a platform to test theories and collect data.

Key Responsibilities:

• Framework Application: Utilise Sashimi’s internal consumer segmentation models to guide your academic research study.
  
• Consumer Deep-Dives: Conduct primary research, including surveys and focus groups, to validate consumer behaviors and cultural nuances.
  
• Trend Analysis: Monitor evolving digital and cultural trends to help us understand the Malay audience segments better.
  
• Social Media Testing: Use social media as a testing ground for your research theories to see how they connect to client objectives.
  
• Strategic Collaboration: Work with our creative and marketing teams to understand how insights solve real-world marketing challenges.

What’s In It For You?

• Real Business Context: Gain exposure to real-world marketing challenges and client objectives.
  
• Research Platform: A professional environment to test academic ideas via practical application.
  
• Expert Feedback: Mentorship from senior agency professionals, including Creative Directors and GMs.
  

Job Requirements

• Nationality: Open to Malaysian students only.
• Academic Level: Currently pursuing a Bachelor's, Master’s, or PhD in Marketing, Sociology, Psychology, Communications, or a related field.
• Research Requirement: Applicants must be looking for a research topic for their Final Year Project (FYP), Dissertation, or Thesis.
• Analytical Skills: A strong interest in consumer behavior and the ability to collect and analyze data.
• Cultural Savvy: A deep interest in the nuances of Malaysian culture and consumer identity.

Skills