Job Description

We are looking for a driven and detail-oriented Senior Executive, Digital Marketing who is passionate about creating impact for brands in the digital space, and ready to bring greater ownership to how work gets delivered, not just by clients, but by the team around them. This is an AI-augmented role: you will pair strategic and client-facing judgment, deep local market understanding, and modern tools like Claude (via Cowork), ChatGPT, and specialised platforms to move faster from research to insight to execution. At the senior level, you're also expected to raise the standard of work passing through you by reviewing, guiding, and unblocking junior team members so that quality and timelines hold even as your own workload grows.

Key Outcomes You Will Drive

Client Success

Be a trusted digital partner to clients through servicing that's fast and dependable: respond to client messages promptly, always come back with a solution rather than just a status update, and proactively reach out with ideas, insights, and recommendations before clients have to ask. With research, ideation, and reporting increasingly automated, more of your time goes into the advisory conversations and relationship-building that clients actually value.

Insight-Driven Work

Use Claude (via Cowork), ChatGPT, and specialised research and analytics tools to gather industry trends, competitor moves, and audience behavior in a fraction of the time manual research used to take. Your value shifts from stitching together searches, surveys, and social listening by hand, to framing sharp research questions, sanity-checking what the tools surface, and turning it into insight that's genuinely relevant to the client's market.

Audience Mastery

Bring real depth to how you understand the Malay demographic in Malaysia. Recognise that it isn't one audience but at least 6 distinct segments, each with its own values, media habits, and triggers, and build strategies and content that speak to each segment on its own terms rather than defaulting to one-size-fits-all messaging.

Engaging Campaigns

Generate campaign ideas, both thematic and tactical, by prompting LLMs with well-constructed briefs. You act as visionary (directing the prompts toward ideas worth pursuing), reviewer (QA-ing what's generated for strategic soundness and quality), and refiner (adapting it to the client's brand, audience, and objectives) before it goes into execution across multiple platforms.

Optimised Ad Performance

Set up and manage ad campaigns across Facebook, Instagram, Google, YouTube, and more. With performance monitoring increasingly automated, spend most of your energy on judgment calls: interpreting what the data is telling you and deciding how to optimise for performance and return on investment.

Brand Presence Management

Manage day-to-day operations of brand social media pages, including publishing content, engaging with audiences, and ensuring brand voice consistency.

Influencer & KOL Partnerships

Stay genuinely plugged into the influencer and KOL landscape, especially on Instagram and TikTok. Identify the right voices for a client's brand and audience, manage those relationships, and fold influencer content into the broader campaign so it feels native rather than bolted on.

Content Excellence

Collaborate with designers and content creators to build impactful content for brand communication. With vertical video now dominating attention, prioritise on-brand, on-trend, TikTok-first video content, not just technically polished but built to land the brand or product's proposition. Organise and maintain content calendars while ensuring client feedback is implemented effectively.

Data-Backed Decisions

With much of the manual work of pulling numbers off dashboards and building charts and tables now automated, your job is to interpret that output critically and deliver weekly, monthly, and campaign reports with sharper, more actionable recommendations for optimisation and growth than manual analysis used to allow.

Collaborative Spirit

Support the wider team with ad-hoc tasks and contribute positively to a high-performance, creative environment.

Team Leadership & Delivery Oversight

Guide and review the work of junior executives on your accounts by checking outputs for strategic soundness and quality before they reach the client, not just for completion. Own the timeline across your team's workload: flag risks early, redistribute work when needed, and ensure deadlines are met without last-minute scrambles. Be the point of escalation junior team members can bring problems to, and coach them toward solving similar problems independently next time.

 

What Success Looks Like:

•  Campaigns that are delivered on time, on budget, and exceed client expectations.
•  Social content that sparks engagement and strengthens brand presence.
•  Reports that go beyond measuring performance to uncover sharper, faster opportunities, thanks to automated data pipelines paired with your judgment.
•  Clients who see you as a proactive, reliable, solutions-driven partner who blends human judgment with AI-powered speed.
•  A team whose output is consistently review-ready, with fewer errors reaching clients over time.
•  Projects that stay on timeline because risks were caught and managed early, not after they became client-facing issues

Job Requirements

•  Bachelor's Degree in Marketing, Communications, Media, or related field.
•  At least 2 to 3 years of experience in client servicing and digital marketing, ideally in an agency environment.
•  Proven success in managing digital campaigns and growing client accounts.
•  Excellent verbal and written communication skills in both English and Malay.
•  A natural people person with the charisma to build trust and drive enthusiasm in every client conversation.
•  Highly organized, detail-oriented, and comfortable managing multiple deadlines under pressure, including deadlines that span more than your own individual tasks.
•  Proficiency in Google Workspace and Microsoft Office tools.
•  Skilled in using Claude (via Cowork), ChatGPT, and other specialised AI and analytics platforms to drive research, ideation, and reporting, with the judgment to prompt effectively and critically QA and refine what the AI produces rather than taking it at face value.
•  Strong grasp of the Malay demographic in Malaysia and its distinct segments, with the ability to tailor strategy and content to each rather than treating it as a single audience.
•  Proven ability to conceive and produce on-brand, on-trend vertical video content (TikTok-first), with an instinct for what stops the scroll while still landing the brand or product's proposition.
•  Well-connected in the influencer and KOL space, particularly on Instagram and TikTok, with a good read on which creators genuinely fit a brand versus which just have big numbers.
•  Demonstrated ability to manage workload and timelines across multiple people, not just personal deliverables.
•  Comfortable giving and receiving constructive feedback, and coaching junior team members toward independence, rather than simply redoing their work.
•  Genuinely curious and purpose-driven: you dig to understand the 'why' behind a campaign or initiative, not just the 'what', and let that understanding shape the work.
•  An active digital native; you're on top of trends and can spot what's working (and what's not) across social platforms.

Skills