Job Description

Digital Marketing Executive – Key Responsibilities

1. Content Creation
   

• Plan and create engaging content for social media and email campaigns related to cooking paste.
• Design simple graphics and visuals for posts (recipes, promotions, tips).
• Edit basic videos with text overlays and transitions for social platforms.
• Schedule posts using social media management tools to maintain consistent presence.

1. Ad Management
   

• Set up and manage campaigns on Google, Facebook, Lazada, Shopee, TikTok.
• Monitor ad performance and optimize campaigns to maximize ROI.
• Test creatives, targeting, and copy to improve results.

1. Reporting & Analysis
   

• Track campaign performance and engagement metrics.
• Prepare weekly or monthly performance reports with recommendations.
• Identify trends to improve future marketing strategies.

1. Support
   

• Provide simple designs, brochures, or promotional materials as needed.
• Coordinate with the sales team to support campaigns and client requirements.

Job Requirements

• Social media management – Facebook, Instagram, TikTok 
• Digital advertising – Meta Ads, TikTok Ads and Google Ads 
• Marketplace management – Shopee and Lazada 
• Content creation – able to create posts, captions, recipes, promotions and product content 
• Graphic design – Canva or similar design software 
• Basic video editing – CapCut or similar 
• Copywriting – able to write attractive captions and promotional content 
• Basic data analysis – understand reach, engagement, CTR, conversion, ROAS/ROI 
• Reporting – able to prepare weekly/monthly marketing reports 
• Good communication and coordination skills 
• Creative, proactive and willing to suggest new ideas 
• Able to work independently and manage multiple tasks

Skills