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Digital Marketing Manager – Media and Campaigns, East Asia

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This job is a Digital Marketing Manager at Schneider Electric, focusing on paid media campaigns in East Asia. You might like this job because it blends creativity with analytics, helping to drive sustainability while managing exciting digital marketing strategies.

Undisclosed

Multiple, Kuala Lumpur

Job Description

In Schneider Electric, everything we do is geared towards advancing progress and sustainability for all—our colleagues, customers, partners, and the communities and societies we serve.

Whether it's through our products, software, and services that propel the digital transformation of energy management and automation, or through our corporate citizenship and volunteer activities, we make a meaningful impact by empowering people and organizations to become more resilient, electric, and digital.

Which is where you come in. Working at Schneider Electric means working toward a cleaner, better world. You are part of a global team built on inclusion, mastery, purpose, action, curiosity, and teamwork, turning sustainability ambitions into actions.

Mission (About the Role)

 

The Digital Marketing Manager – Media and Campaigns is responsible for planning, executing, and optimizing paid media campaigns across digital channels to drive lead generation and ROI. This role manages social media advertising, CRM/drip programs, and ensures alignment with global campaign guidelines. A critical focus is on agency management for media buying and creative execution, while maintaining oversight and accountability for performance and strategic direction, reporting functionally to Head of Digital Strategy but operationally dotted line to Senior Digital Partner – Channel to drive optimized results.
 

What will you do?

 

Stakeholder Management:

  • Drive a higher level of adoption and buy in of digital marketing from various stakeholders
  • Elevate the importance and awareness of digital marketing and advanced marketing methodology

Paid Media Strategy & Execution

  • Define paid media strategy across search, social, and display platforms.
  • Oversee campaign planning and ensure alignment with global frameworks.

Campaign Management

  • Own end-to-end campaign lifecycle: briefing, media planning (execution and reporting via agency)
  • Ensure campaigns meet KPIs and deliver measurable ROI.

Agency Engagement & Oversight

  • Act as primary liaison with media and creative agencies for campaign execution
  • Provide clear briefs, approve plans, and monitor agency performance against SLAs
  • Ensure agency deliverables meet brand standards, timelines, and quality benchmarks.

Own Delivery vs. Agency Dependency

  • Agency-led: Media buying, creative development, localization, and execution.
  • In-house responsibilities: Strategic planning, budget allocation, KPI setting, performance analysis, and stakeholder reporting.

Performance Analysis & Optimization

  • Track campaign KPIs (CTR, CPC, conversion rates) and provide actionable insights.
  • Recommend optimizations to agencies and internal teams for cost efficiency and lead quality.

Cross-Functional Collaboration

  • Work with Channel Marketing, Marcom for campaign consistency and creative assets
  • Partner with global teams for adherence to campaign frameworks and best practices.

Key Deliverables:

  • Paid media plans and performance reports
  • ROI analysis and optimization recommendations
  • Agency briefs and quality evaluations

Collaboration:

  • Internal: Marcom, Commercial BU.
  • External: Media agencies (execution), Creative agencies (assets), Global campaign teams.

KPIs & Success Metrics:

  • Paid Media Performance: new names
  • Campaign ROI
  • Agency Management:
  • Lead Generations and Opportunity generation

What qualifications will make you successful?

 

Education:

  • Bachelor’s degree in Marketing, Digital Media, Business, or related field.

Experience:

  • 5+ years in digital marketing with a focus on paid media and campaign management.
  • Proven experience managing agencies and optimizing media performance.

Skills:

  • Expertise in paid media platforms (Google Ads, Meta Ads, LinkedIn, etc.).
  • Strong analytical skills for campaign performance and ROI tracking.
  • Excellent communication and stakeholder management skills.
  • Ability to manage multiple campaigns and deadlines effectively

Let us learn about you! Apply today.

 

 

 

 

Looking to make an IMPACT with your career?

When you are thinking about joining a new team, culture matters. At Schneider Electric, our values and behaviors are the foundation for creating a great culture to support business success. We believe that our  IMPACT values – Inclusion, Mastery, Purpose, Action, Curiosity, Teamwork – starts with us.

IMPACT is also your invitation to join Schneider Electric where you can contribute to turning sustainability ambition into actions, no matter what role you play. It is a call to connect your career with the ambition of achieving a more resilient, efficient, and sustainable world.

We are looking for IMPACT Makers; exceptional people who turn sustainability ambitions into actions at the intersection of automation, electrification, and digitization. We celebrate IMPACT Makers and believe everyone has the potential to be one.

Become an IMPACT Maker with Schneider Electric – apply today!

€36 billion global revenue
+13% organic growth
150 000+ employees in 100+ countries
#1 on the Global 100 World’s most sustainable corporations

 

 

You must submit an online application to be considered for any position with us. This position will be posted until filled.

 

Schneider Electric aspires to be the most inclusive and caring company in the world, by providing equitable opportunities to everyone, everywhere, and ensuring all employees feel uniquely valued and safe to contribute their best. We mirror the diversity of the communities in which we operate, and ‘inclusion’ is one of our core values. We believe our differences make us stronger as a company and as individuals and we are committed to championing inclusivity in everything we do.

 

At Schneider Electric, we uphold the highest standards of ethics and compliance, and we believe that trust is a foundational value. Our Trust Charter is our Code of Conduct and demonstrates our commitment to ethics, safety, sustainability, quality and cybersecurity, underpinning every aspect of our business and our willingness to behave and respond respectfully and in good faith to all our stakeholders. You can find out more about our Trust Charter here
 
Schneider Electric is an Equal Opportunity Employer. It is our policy to provide equal employment and advancement opportunities in the areas of recruiting, hiring, training, transferring, and promoting all qualified individuals regardless of race, religion, color, gender, disability, national origin, ancestry, age, military status, sexual orientation, marital status, or any other legally protected characteristic or conduct.

 

 

 

 


Job Requirements


Company Benefits

Inclusion

We embrace diverse perspectives, co-creating a place where everyone belongs and thrives.

Global flexibility principles

We empower all our employees to work flexibly and to manage their unique life and work in the way that works best for them.

Global recognition program

You will be recognized for the great work you are doing. Go to work with a smile, make a difference and fulfill your potential.


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Company Profile

Schneider Electric-logo-image

Schneider Electric

We are a global industrial technology leader bringing world-leading expertise in electrification, automation and digitization to smart industries, resilient infrastructure, future-proof data centers, intelligent buildings, and intuitive homes. Anchored by our deep domain expertise, we provide integrated end-to-end lifecycle AI enabled Industrial IoT solutions with connected products, automation, software and...