Job Description

Key Responsibilities

• Conduct keyword research using tools like Ahrefs, SEMrush, or Google Keyword Planner.
• Analyze site performance with Google Analytics & Search Console; adjust strategies based on insights.
• Perform on-page SEO: optimize titles, meta tags, headers, and image alt tags.
• Resolve technical SEO issues (site speed, mobile-friendliness, HTTPS, 404s, sitemaps).
• Create or edit SEO-optimized content to boost blog quality and organic reach.
• Execute link-building strategies to enhance domain authority.
• Run site audits and competitor analysis using SEO tools (e.g., Moz, Screaming Frog).
• Develop media relations and distribute press releases to boost brand exposure.
• Monitor and manage online reputation on platforms like Google and Trustpilot.

Job Requirements

• Bachelor's degree in Marketing, Communications, or a related field (preferred).
• 2+ years of experience in SEO, content marketing, and online PR.
• Proficiency with SEO tools (Ahrefs, SEMrush, Google Analytics, etc.).
• Strong communication skills in English and Chinese, with the ability to create and execute high-quality content and media outreach plans for internal and external stakeholders.
• Familiar with digital marketing trends; capable of managing multiple projects in a fast-paced environment.

Skills