Job Description

Are you a creative and driven brand strategist ready to take the lead in shaping a fast-growing FMCG brand? We’re looking for a Brand Team Lead to join our team and take ownership of our brands next stage of growth. You’ll collaborate cross-functionally and manage external agencies to make sure everything from packaging to campaigns aligns with our vision.

Key Responsibilities :-

• Develop and execute marketing plans to strengthen brand positioning and awareness.
• Lead integrated brand campaigns across digital, trade and on-ground activations.
• Collaborate closely with sales, trade marketing and product development teams.
• Analyze consumer insights and market data to inform brand strategy.
• Manage new product development and innovations from concept to launch.
• Oversee creative output from external agencies to ensure brand alignment.
• Monitor brand performance and report on key metrics and ROI.

Job Requirements

 What We’re Looking For

• 3–5 years of proven experience in brand management, preferably in FMCG.
• Applicants with a background in food FMCG will be prioritized.
• Strong understanding of marketing strategy, consumer behavior and brand development.
• Experience in launching new products and managing campaigns end-to-end.
• Excellent communication and project management skills.
• Creative, analytical and hands-on approach to problem solving.
• Strong stakeholder management and collaboration skills.

Skills