Job Description

We are looking for a creative and trend-savvy Content Creator to grow our snacks and instant noodle brands on TikTok and Instagram by producing engaging short-form videos, managing our social media pages, and building authentic connections with Gen Z and millennial audiences. 🚀 

What you will be doing:
1. Content Creation (TikTok & IG)

• Develop and produce short-form videos (TikTok & IG Reels) highlighting product usage, lifestyle moments, challenges, recipes, and brand stories.  
• Conceptualize fun, snackable content ideas that fit trending sounds, memes, and viral formats.  
• Shoot, edit, and post high-quality content consistently.

2. Instagram Management

• Manage day-to-day IG account operations.
• Plan and maintain content calendars (Reels, Stories, Posts, Carousels).  
• Write catchy captions, hashtags, and call-to-actions that boost engagement.  
• Respond to DMs, comments, and engage with followers to grow brand community. 

3. Campaign Support

• Support marketing campaigns (Raya, CNY, K-pop collabs, exclusive flavors) with localized TikTok/IG executions.  
• Collaborate with KOLs and influencers for joint content.  
• Repurpose content for e-commerce (Shopee, Lazada, TikTok Shop).
  

4. Performance Tracking

• Monitor analytics (views, reach, engagement, follower growth). 
• Provide monthly insights on content performance and audience trends.  
• Recommend new strategies to improve reach and conversion.  

Job Requirements

What we are looking for:

• Diploma/Degree in Marketing, Multimedia, Communications, or equivalent.  
• Hands-on experience with TikTok/Instagram content creation.  
• Skilled in video editing tools (CapCut, VN, Adobe Premiere, After Effects is a plus).  
• Basic design skills (Canva, Photoshop, Illustrator).  
• Up to date with TikTok/IG trends, Gen Z humor, and viral formats.  
• Creative mindset, strong storytelling, and ability to adapt to brand tone.  
• Passion for snacks, noodles, and lifestyle content is a bonus! 
• Multiple positions available!

Skills