Job Description

JOB DESCRIPTION

We are looking for a passionate and driven Marketing, Senior Executive to take charge of our product brand. Responsible assist in driving brand awareness, managing multi-channel marketing campaigns which ensuring aligned with the company’s overall business goals.

KEY RESPONSIBILITIES:

Marketing Strategy & Planning

• Assist in developing and executing comprehensive marketing strategies aligned with overall business objectives
• Conduct thorough market research to identify trends, customer preferences, and competitive threats
• Plan, manage, and execute branding and advertising campaigns for the brand across multiple channels
• Collaborate with the sales team to support new product launches through targeted marketing initiatives

Product Branding & Development

• Assist in maintaining a consistent brand identity across all marketing materials and channels
• Assist in develop and implement brand positioning strategies to differentiate the company in the market
• Coordinate with the R&D team to ensure branding aligns with product features and target audience preferences.
• Guide the strategic direction for product packaging and positioning to ensure market differentiation
• Collaborate with Designer to align packaging with the brand identity and consumer expectations

Campaign Planning & Execution

• Plan and execute marketing campaigns includes ATL, BTL, digital marketing & events related to the brand
• Analyze campaign performance and adjust strategies to optimize for maximum ROI and KPIs
• Plan and coordinate promotional events, and exhibitions
• Manage sourcing and procurement of marketing materials such as brochures, backdrops, flyers and posters
• Prepare detailed report and post-campaign review for providing actionable insights for future initiatives
• Manage the marketing budget to ensure cost-effective resource allocation

Others

• Assist ad-hoc tasks given by direct manager as needed to ensure seamless operations.

Job Requirements

• Bachelor’s degree in Marketing, Business, or a related field.
• Minimum 1 to 2 years of experience in marketing roles with a focus on branding and product marketing. 
• Preferably within the FMCG, retail, or F&B industries.
• Strong analytical and strategic thinking skills with the ability to identify trends and develop effective marketing strategies.
• Excellent communication and interpersonal skills.
• Creative and ability to develop engaging and impactful marketing materials.
• Strong project management skills, capable of handling multiple projects simultaneously while meeting deadlines and ensuring successful execution.

Skills